7c’s of Website Design

7 Design elements of Customer Interface

Context: Sites’ layout and design
Content: Text, pictures, sound and video, that WebPages contain
Community: The ways sites enable user to user communication
Customization: Site’s ability to self -tailor to different users or to allow users to personalize the site
Communication: The ways sites enable site to user commendation or two way communication
Connection: Degree site is linked to other sites.
Commerce: Site’s capabilities to enable commercial transaction

Context:
Purpose and frame of reference. Look and feel  

Content:
Offering mix – a mix of different things message board, shopping, music sales. Links on sites that are relevant to the context and purpose. Buy clothes to go camping, talk to others who have gone and book a trip to go

Appeal mix- communications and ads target
Logic vs irrationality.
Cognitive realistic
Emotional not functional, makes you feel another way, reminds of other things
cognitive- front page promotion, gift suggestion or emotional –emotional ties stories, novelty,

Multimedia mix- audio text video pictures graphics

 

The Do Collection:
City Life, Riding the train, Lounges Clubs & Bars, Playing Pool, Bowling, Catching a movie

Time sensitive and non
Bloomberg: needs to be changed always. No shelf life a constant work in progress
REI: tips from experts, information that will never change. Less times sensitive and has a long self life

Community:
Customer generated customers and following . Customer generated content.
Customers get to do what they want update the site and Parent company benefits.
Lowers service marketing a customer acquisition costs.

Customization:
Personalization vs Tailoring
personalization by the customer vs tailoring of a site to meet customer preferences

Communication:
Broadcast, Interactive and Hybrid
Broadcast – mass mailings, news feeds, marketing material, content update notification
Interactive- user input, customers service, e commerce dialogue
Hybrid – combines both thus giving you something like CNN.com they broadcast news stories and users can comment and possible have mentioned on air. Or YouTube users broadcast and viewers provide video and text feedback

 

 

User-centered interaction design

As new technologies are often overly complex for their intended target audience, interaction design aims to minimize the learning curve and to increase accuracy and efficiency of a task without diminishing usefulness. The objective is to reduce frustration and increase user productivity and satisfaction.

Interaction design attempts to improve the usability and experience of the product, by first researching and understanding certain users’ needs and then designing to meet and exceed them. (Figuring out who needs to use it, and how those people would like to use it.)

Only by involving users who will use a product or system on a regular basis will designers be able to properly tailor and maximize usability. Involving real users, designers gain the ability to better understand user goals and experiences. (see also: User-centered design) There are also positive side effects which include enhanced system capability awareness and user ownership. It is important that the user be aware of system capabilities from an early stage so that expectations regarding functionality are both realistic and properly understood. Also, users who have been active participants in a product’s development are more likely to feel a sense of ownership, thus increasing overall satisfaction. http://en.wikipedia.org/wiki/Interaction_design

Connection:
How the site links to other sites.
Sites content can link to other sites. This new content can be placed in the same site to retain attention on site or be a path way out of the site.

Commerce:
Features of the customer interface that allow you to buy and trade online.
All e-com sites should have – Registration to store information, Preferences, Shopping Cart to hold items, Security, Instant Credit Card approval, Order tracking, Delivery Options.
Affiliate link transactions databanks.

“Fit and Reinforcement
Fit – How the 7c’s individually support the business model
Reinforcement – How they all tie together.

All elements should work together to reinforce what they are selling.  They should reinforce the value proposition

28 Responses to 7c’s of Website Design

  1. Ta Santee says:

    Dieser Artikel war wieder einmal sehr hilfreich. Der Beitrag hat mich wirklich neugierig gemacht. Vielen Dank.

  2. This is a really good piece. I discovered your blog from yahoo while browsing a similar subject matter. I really ate up what you had to say. Keep up the good work!

  3. Jeremy says:

    Generating traffic to your web site is not a walk in the park considering the incredibly competitive competition.

    It is imperative you do whatever you can to increase your traffic volume.

  4. Hi,
    I find this topic very interesting. I have found that educational sites hold a wealth of information I can put into my business.

    Thanks.

  5. tshipman says:

    Have you ever done a review of Mad Marketing Method?

  6. John says:

    Honest Reviews of the top internet marketing products on the market today!

  7. Max Fusner says:

    If you would like to advance your Internet marketing career to the next level, you have got to check-out a forum that has just opened to the general public. We teach Underground Internet marketing strategies only found in Paid; High Dollar, Black Hat Internet marketing forums. If you are ready to discover things you’ve probably never thought about, come and have a look! Hope to see you soon!

  8. I have been looking for blogs and forums all around the web to learn more about how to market my band, record music and more and this is by far the best place I have found so far.

    I am learning a great deal here! It’s going to assist me a lot when promoting my band and recording songs.

    Thanks for the great info!

  9. Great! ! Web log and story, Please preserve something doing good as well. I will be back next Day.

  10. I read your article with great interest as I am personally involved in marketing on the Internet. I got a lot of incites from your 7 design elements and your very concise explanations.

    Thank you for the valuable information.

  11. Jim Araki says:

    was just stopping by.

  12. Good web site! I really love how it is easy on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a nice day!

  13. seo services says:

    I used to be questioning if you want to be a visitor poster on my web site? and in exchange you might embrace a hyperlink your publish? Please reply once you get a chance and I’ll send you my contact particulars – thanks. Anyway, in my language, there aren’t much good supply like this.

  14. seo services says:

    Fully perceive what your stance in this matter. Though I would disagree on among the finer details, I feel you probably did an superior job explaining it. Positive beats having to analysis it on my own. Thanks. Anyway, in my language, there aren’t a lot good source like this.

  15. seo services says:

    Have you ever thought-about including extra videos to your weblog posts to maintain the readers extra entertained? I imply I just read by the entire article of yours and it was quite good but since I’m extra of a visual learner,I discovered that to be more helpful properly let me know how it seems! I really like what you guys are all the time up too. Such clever work and reporting! Sustain the good works guys I’ve added you guys to my blogroll. It is a great article thanks for sharing this informative information.. I’ll go to your weblog repeatedly for some latest post. Anyway, in my language, there are usually not a lot good source like this.

  16. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  17. Profile photo of Danii Oliver Danii Oliver says:

    It is a pleasure to share knowledge and findings. If you have any questions about info you can find or need Ideas just email me directly danii@damemail.com and I will do my best to find the answer or brainstorm with you. Please let me know how your marketing efforts have been coming along.

  18. Profile photo of Danii Oliver Danii Oliver says:

    I have not. I think I will have to take a look and do that. Thanks for the suggestion. Anything you’d be interested in reading about specifically or something you are looking for an option on?

  19. Profile photo of Danii Oliver Danii Oliver says:

    I would love to that would be great. Please email me the information it info@damnemail.com

  20. Anonymous says:

    Youre so cool! I dont suppose Ive learn anything like this before. So nice to seek out any person with some unique ideas on this subject. realy thank you for beginning this up. this website is one thing that’s needed on the internet, somebody with just a little originality. helpful job for bringing something new to the internet! King Regard Tom

  21. You have mentioned very interesting details! ps nice website.

  22. lift says:

    Finger print door locks are also referred to as biometric locks. They function with a device that

  23. Thanks for the sensible critique. Me & my neighbour were making ready to do a little analysis about that. We obtained a good e book on that matter from our local library and most books where not as influensive as your information. I’m very glad to see such information which I was searching for a long time.This made very glad! Anyway, in my language, there usually are not much good source like this.

  24. Youre so cool! I dont suppose Ive read something like this before. So nice to find any individual with some authentic ideas on this subject. realy thanks for beginning this up. this web site is one thing that’s wanted on the web, someone with somewhat originality. helpful job for bringing something new to the internet! King Regard Kati

  25. This is an amazing post! Cheers for sharing! I expect you’ll give more info about!I will be so happy I ran across your site, I truly found you in error, while When i was searching on AMERICA ONLINE for something different, Anyways I will be here now and would just like to say with thanks for a wonderful post and a all rounded interesting blog site (My partner and i also enjoy the theme/design), I don’t have time to browse all of it at the moment but I have saved it and in addition added inside your RSS feeds, so while i have time I will be back to learn to read more, Please do sustain the fantastic work.

  26. Air Max 90 says:

    I harmonise with your conclusions and will thirstily look pert to your coming updates.

  27. viec lam says:

    Have you ever ever thought about including a bit of bit extra than just your ideas? I imply, what you say is essential and everything. But its bought no punch, no pop! Maybe should you added a pic or two, a video? You might have such a extra powerful weblog if you happen to let people SEE what youre speaking about as a substitute of simply reading it. Anyway, in my language, there will not be a lot good supply like this.

Leave a Reply