Workshops

The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

Download the Fall 2014 Workshop Schedule

 

SEPTEMBER WORKSHOPS

BUSINESS PLAN BASICS. == Registration is CLOSED
Monday, September 22, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan.  Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

 

 

OCTOBER WORKSHOPS

AN OPERATIONAL VIEW OF CASHFLOW. Register.
Thursday, October 2, 2014  6 – 8 PM.
Presented by Emre Veral, Professor of Management

This presentation provides a unique look at a company’s cash flows: Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their businesses.

 

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IDENTIFYING NEEDS AND FINDING RESOURCES. Register.
Tuesday, October 7, 2014  6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship

This seminar will provide entrepreneurs a tool for assessing their own resource needs, information and insights on how to fulfill those needs. Participants are introduced to the Entrepreneurial Needs Diagnostic Matrix, which helps entrepreneurs understand the resources actually needed to successfully run a business and the obstacles one faces in getting and using those resources.

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BASICS PRINCIPLES OF MARKETING. Register
Wednesday, October 8, 2014  6 – 8 PM.
Presented by Stan Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

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MANAGING YOUR COMPANY’S FINANCES. Register
Wednesday, October 15, 2014  6 – 8 PM.
Presented by Mary Ann Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

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FINANCING YOUR SOCIAL ENTERPRISE. Register
Tuesday, October 21, 2014  6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship

A social enterprise is a nonprofit, for-profit, or hybrid organization that uses the mindset, tools and techniques of entrepreneurship in pursuit of a social or environmental mission. While a variety of financial resources may be available to these enterprises, they present special financing challenges to their entrepreneurs. This workshop will help to straighten out the maze of social enterprise financing.

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PRESENTING YOU AND YOUR BUSINESS. Register
Monday, October 27, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

No matter what business you are in, you must be able to effectively talk about you and your venture. This interactive workshop helps you develop your personal pitch so feel more confident talking about you and your business in a compelling way. You’ll also receive tips on how to tame any fears you might have of speaking in public.

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NOVEMBER WORKSHOPS

BASICS PRINCIPLES OF MARKETING.
Wednesday, November 5, 2014  6 – 8 PM.
Presented by Stan Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

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BUSINESS PLAN BASICS.
Monday, November 10, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan.  Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

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MANAGING YOUR COMPANY’S FINANCES.
Wednesday, November 19, 2014  6 – 8 PM.
Presented by Mary Ann Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

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