Workshops

The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

SPRING 2016

FEBRUARY & MARCH WORKSHOPS

You can download the PDF version here

 

IF YOU BUILD IT, WILL THEY COME?

Tuesday, February 9,  2016  6 – 8 PM.
Presented by Romi Kher, Assistant Professor of Management Register

This session will help you understand the importance of failing quickly and how you can create an MVP (minimally viable product) to gather customer feedback, iterate and refine your offering, and better address customer needs, before actually launching your venture.

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TELL ME THE STORY OF YOUR VENTURE

Wednesday, February 10, 2016 6 – 8 PM.
Presented by Glenn Emanuel, Lecturer Register

One key to success for every entrepreneur, at every stage, is the ability to best communicate their idea, vision and venture to Stakeholder groups. What should be communicated? To what end? Even if an idea is simple, it has many moving parts that need to be communicated. How does one communicate the complexities of an idea, vision, or venture? How to get noticed in a landscape where suppliers, investors, customer, etc., have more options than they can support?

The answer is in learning not only how to tell the story of your venture, but in knowing what actually is the story of your venture. In this seminar, you will learn exactly how to communicate your story by doing and learning from others. This is the key, stakeholder impact tool which too few entrepreneurs are taught. Mastering this could very well mean the difference between success or failure at any lifecycle stage.

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HOW TO CREATE AND CONDUCT AN ONLINE SURVEY

Wednesday, February 17, 2016 6 – 8 PM.
Presented by Kapil Bawa, Professor of Marketing Register
As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers. This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop.
NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.

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START UP FUNDING SOURCES: WHAT DO INVESTORS CARE ABOUT?

Wednesday, February 23, 2016 6 – 8 PM.
Presented by Romi Kher, Assistant Professor of Management Register

One key to success for every entrepreneur, at every stage, is the ability to best communicate their idea, vision and venture to Stakeholder groups. What should be communicated? To what end? Even if an idea is simple, it has many moving parts that need to be communicated. How does one communicate the complexities of an idea, vision, or venture? How to get noticed in a landscape where suppliers, investors, customer, etc., have more options than they can support?

The answer is in learning not only how to tell the story of your venture, but in knowing what actually is the story of your venture. In this seminar, you will learn exactly how to communicate your story by doing and learning from others. This is the key, stakeholder impact tool which too few entrepreneurs are taught. Mastering this could very well mean the difference between success or failure at any lifecycle stage.

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MANAGING YOUR COMPANY’S FINANCES

Wednesday, February 24, 2016 6 – 8 PM.
Presented by Mary Ann Holley, Lecturer Register
This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

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BUSINESS PLAN BASICS

Thursday, February 25, 2016  6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer  Register

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

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AN OPERATIONAL VIEW OF CASHFLOW

Tuesday, March 1, 2016  6 – 8 PM.
Presented by Emre Veral Professor of Management  Register

This presentation provides a unique look at a company’s cash flows: Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their businesses.

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BASIC PRINCIPLES OF MARKETING

Wednesday, March 2, 2016  6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive Register

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

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STRATEGIC PLANING FOR BUSINESSES

Tuesday, March 8, 2016  6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship Register

This workshop explores the entire strategic planning process from visioning to action planning. Each participant will have the opportunity to develop a mission statement for their business or refine an existing one in a facilitated environment.

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YOU’RE CHARGING THE WRONG PRICE!

Tuesday, March 9, 2016  6 – 8 PM.
Presented by Glenn Emanuel, Lecturer Register

So, how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It costs me X to make and I want a profit of Y so I charged this amount.”
All of the methods above have something in common – they are all wrong. All are costing you money and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing Seminar and learn in one night how to correctly set prices for now and forever.

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