The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses. These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.
All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.
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BASIC PRINCIPLES OF MARKETING
Wednesday, May 4, 2016 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive REGISTER
Workshop attendees will be exposed to the operating principles of the most important activities they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring buyers and sellers together for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.
Tuesday, May 10, 2016 6 – 8 PM.
Presented by Emre Veral, Professor of Management REGISTER
This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.
TELL ME THE STORY OF YOUR VENTURE
Monday, May 16, 2016 6 – 8 PM.
Presented by Glenn Emanuel, Lecturer REGISTER
Every Entrepreneur, at every stage, needs the ability to communicate their idea, vision and venture to Stakeholder groups.
What actually is the story of your venture? Even if my idea is simple, every business has so many moving parts. How do I get noticed when suppliers, investors, customers, etc all have more options than they can support?
In this seminar you will learn exactly that by doing and learning from others. Mastering this could very well mean the difference between success or failure at any lifecycle stage.
MANAGING YOUR COMPANY’S FINANCES
Wednesday, May 18, 2016 6 – 8 PM.
Presented by Mary Ann Holley, Lecturer REGISTER
This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.