The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses. These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.
All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.
Download the Fall 2015 Workshop Schedule
PLANNING A LAUNCH
Tuesday, September 15, 2015 6 – 8 PM.
Presented by Emre Veral,Professor of Management Register
This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected
BASIC PRINCIPLES OF MARKETING
Wednesday, September 16, 2015 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive Register
Workshop attendees will be exposed to the operating principles of the most
important activity they must engage in once a business has started. Marketing
may be generally defined as the systematic planning, implementation and
control of a mix of business activities intended to bring together buyers and
sellers for the mutually advantageous exchange or transfer of products.
Whether attendees are in the start up or expansion phase of their small
business, an effective marketing strategy will ensure that they reach the
goals set for the enterprise.
TELL ME THE STORY OF YOUR VENTURE
Thursday, September 17, 2015 6 – 8 PM.
Presented by Glenn Emmanuel,Lecturer Register
One key to success for every Entrepreneur, at every stage, is the ability to best communicate their idea, vision and venture to Stakeholder groups.
What should we communicate? To what end? Even if my idea is simple, every business has so many moving parts, how best do I communicate the complexities of my idea, vision or venture? How do I get noticed in a landscape where suppliers, investors, customers, etc all have more options than they can support?
The answer is in learning not only how to tell the story of your venture, but what actually is the story of your venture. In this seminar you will learn exactly that by doing and learning from others. This is a key Stakeholder impact tool that all too few Entrepreneurs are taught. Mastering this could very well mean the difference between success or failure at any lifecycle stage.
BUSINESS PLAN BASICS
Monday, September 21, 2015 6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer Register
This seminar introduces the entrepreneur and small business owner to the
basic format and concepts expected in a business plan. Participants will learn
tips on how to think like a potential investor as well as have a chance to start
writing their own plan.
IF YOU BUILD IT, WILL THEY COME?
Tuesday, September 22, 2015 6 – 8 PM.
Presented by Romi Kher, Assistant Professor of Management Register
This session will help you understand the importance of failing quickly and how you can create an MVP (minimally viable product) to gather customer feedback, iterate and refine your offering, and better address customer needs, before actually launching your venture.
BUSINESS LEGAL ORGANIZATIONAL STRUCTURES
Thursday, September 24, 2015 6 – 8 PM
Presented by Presented by Donna Gitter,Associate Professor of Law Register
This workshop will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored.
MANAGING YOUR COMPANY’S FINANCES
Wednesday, September 30, 2015 6 – 8 PM.
Presented by Mary Ann Holley, Lecturer Register
This seminar offers practical do-it-yourself methods of managing the
finances of start-up companies. Participants will explore simple ways to set
up record-keeping systems, develop budgets and generate reports that will
help them control costs, improve cash flow and contribute to the ongoing
strategic planning for their businesses. Basic techniques and a quick look at
QuickBooks will be discussed.