Workshops


The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

Download the Fall 2014 Workshop Schedule

NOVEMBER WORKSHOPS

SERVICE BLUEPRINT. Register
Tuesday, November 18, 2014 6 – 8 PM.
Presented by Emre Veral, Professor of Management

This presentation offers a simple-to-use and implement tool for understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact.  They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.

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MANAGING YOUR COMPANY’S FINANCES.  REGISTRATION CLOSED!
Wednesday, November 19, 2014  6 – 8 PM.
Presented by Mary Ann Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

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WHY BUY A FRANCHISE? Register
Monday, November 24, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will introduce entrepreneurs to the different types of franchising. Participants will learn about the trends in franchising, as well as the advantages and disadvantages of buying a franchise.

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FRANCHISING AND THE LAW Register
Wednesday, November 26, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will help the entrepreneur to understand the laws related to franchising. Participants will learn about the Trade Regulation Rule, Uniform Franchise Offering Circular, Franchises Contracts, and Franchise Fraud.

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DECEMBER WORKSHOPS

EQUITY FINANCING Register
Monday, December 1, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will explain the differences between equity and debt
financing. The advantages and disadvantages of equity sources of capital will
be discussed.

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DEBT FINANCING Register
Wednesday, December 3, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

The various sources of debt financing will be reviewed at this session. The
role of the Small Business Administration (SBA) in debt financing will also
be discussed.

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BUSINESS PLAN BASICS Register
Monday, December 8, 2014 6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the
basic format and concepts expected in a business plan. Participants will learn
tips on how to think like a potential investor as well as have a chance to start
writing their own plan.

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PLANNING THE LAUNCH Register
Tuesday, December 9, 2014 6 – 8 PM.
Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a
project plan and a timeline for all the tasks that need to be completed before
their business can start operating. The principles and tools presented are
applicable to any project, including new business ventures, launching new
products/product lines, expanding current product/service portfolios, or
moving from manual to automated management control systems. The
covered techniques are intended to serve two purposes: (1) to aid the business
to create systematic and comprehensive plans for managing their time and
resources efficiently; and (2) demonstrate clearly and concisely to investors
(or lenders) that the business plan can be executed within the projected
time frame.

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MANAGING YOUR COMPANY’S FINANCES
Wednesday, December 10, 2014 6 – 8 PM. Register
Presented by Mary Ann Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the
finances of start-up companies. Participants will explore simple ways to set
up record-keeping systems, develop budgets and generate reports that will
help them control costs, improve cash flow and contribute to the ongoing
strategic planning for their businesses. Basic techniques and a quick look at
QuickBooks will be discussed.

***

BASIC PRINCIPLES OF MARKETING Register
Wednesday, December 17, 2014 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most
important activity they must engage in once a business has started. Marketing
may be generally defined as the systematic planning, implementation and
control of a mix of business activities intended to bring together buyers and
sellers for the mutually advantageous exchange or transfer of products.
Whether attendees are in the start up or expansion phase of their small
business, an effective marketing strategy will ensure that they reach the
goals set for the enterprise.

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BUSINESS LEGAL ORGANIZATIONAL STRUCTURES Register
Thursday, December 18, 2014 6 – 8 PM.
Presented by Donna Gitter, Associate Professor of Law

This workshop will explain to entrepreneurs the various legal ways to structure
and protect their businesses, such as sole proprietorships, partnerships,
limited liability corporations, and corporations. The advantages and
drawbacks of the various business forms will be explored.

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