Workshops

The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

SPRING FEBRUARY 2017

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.

HOW TO CREATE AND CONDUCT AN ONLINE SURVEY

Wednesday, February 1, 2017  Time: 6pm – 8pm REGISTER

Presented by Kapil Bawa, Marketing Professor

As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers. This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop.
NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.

BUSINESS PLAN BASICS

Thursday, February 2, 2017 Time: 6pm – 8pm  REGISTER

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.

SOCIAL MEDIA STRATEGY
FOR SMALL BUSINESSES

Tuesday, February 7, 2017 Time: 6pm – 8pm REGISTER

Presented by Romi Kher, Professor of Management

So, you have a Facebook page. Now what? Every entrepreneur dreams about going viral, having millions of views, and saving thousands in paid marketing. Not surprisingly, reality is much different! In this session, we will discuss what resources and tactics are needed to implement a successful social media strategy for your business. Please note: This session is not about teaching you how to use a specific social media channel

MANAGING YOUR COMPANY’S FINANCES

Wednesday,February 15, 2017 Time: 6pm – 8pm REGISTER

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

LOW-COST MARKET RESEARCH
FOR SMALL BUSINESSES

Wednesday, March 1, 2017  Time: 6pm – 8pm REGISTER SOON

Presented by Kapil Bawa, Professor of Marketing

Businesses large and small can reap substantial benefit from market research; however, small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.

BUSINESS PLAN BASICS

Thursday, March 2, 2017  Time: 6pm – 8pm REGISTER SOON

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration

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