Workshops

The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

FALL SEPTEMBER 2016

BASIC PRINCIPLES OF MARKETING

Wednesday, September 7, 2016 REGISTER

Time: 6pm – 8pm

 Presented by Stanley Kohlenberg, Retired Marketing Executive

YOU’RE CHARGING THE WRONG PRICE!!!

Thursday, September 8, 2016 REGISTER

Time: 6pm – 8pm

 Presented by Glenn Emanuel, Lecturer

Workshop attendees will be exposed to the operating principles of the most important activities they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring buyers and sellers together for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise

So, how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charged this amount.”
All of the methods above have something in common – “They are all wrong”. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing Seminar and learn in one night how to correctly set prices for now and forever.

PLANING THE LAUNCH

Thursday, September 15, 2016 REGISTER

Time: 6pm – 8pm

Presented by Emre Veral, Professor of Management

BUSINESS PLAN BASICS

Thursday, September 22, 2016  REGISTER

Time: 6pm – 8pm

Presented by Elisa Balabram, Lecturer

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

MANAGING YOUR COMPANY’S FINANCES

Wednesday, September 28, 2016 REGISTER

Time: 6pm – 8pm

Presented by Mary Anne Holley, Lecturer

BUSINESS PLAN BASICS

Thursday, September 29, 2016 REGISTER

Time: 6pm – 8pm

Presented by Elisa Balabram, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.

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