Workshops

The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

FALL SEPTEMBER 2016

PLANNING THE LAUNCH

Monday, September 15, 2016
Workshop CANCELLED!

Time: 6pm – 8pm

Presented by Emre Veral, Professor of Management

BUSINESS PLAN BASICS

Thursday, September 22, 2016

REGISTRATION CLOSED

Time: 6pm – 8pm

Presented by Elisa Balabram, Lecturer

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

MANAGING YOUR COMPANY’S FINANCES

Wednesday, September 28, 2016 REGISTER

Time: 6pm – 8pm

Presented by Mary Anne Holley, Lecturer

BUSINESS PLAN BASICS

Thursday, September 29, 2016 REGISTER

Time: 6pm – 8pm

Presented by Elisa Balabram, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.

HOW TO CREATE AND CONDUCT AN ONLINE SURVEY

Monday, October 3, 2016 REGISTER

Time: 6pm – 8pm

Presented by Kapil Bawa, Professor of Marketing

BASIC PRINCIPLES OF MARKETING

Wednesday, October 5, 2016 REGISTER

Time: 6pm – 8pm

Presented by Stanley Kohlenberg, Retired Marketing Executive

As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers. This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop.
NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.

Workshop attendees will be exposed to the operating principles of the most important activities they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring buyers and sellers together for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

LOW-COST MARKET RESEARCH FOR SMALL BUSINESS

Tuesday, October 11, 2016 REGISTER

Time: 6pm – 8pm

Presented by Kapil Bawa, Professor of Marketing

BUSINESS LEGAL ORGANIZATIONAL STRUCTURES

Tuesday, October 18, 2016 REGISTER

Time: 6pm – 8pm

Presented by Donna Gitter, Associate Professor of Law

Businesses large and small can reap substantial benefits from market research. But small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.

This workshop will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored.

YOU’RE CHARGING THE WRONG PRICE!!!

Thursday, October 20, 2016 REGISTER

Time: 6pm – 8pm

Presented by Glenn Emanuel, Lecturer

SERVICE BLUEPRINT

Thursday, October 24, 2016 REGISTER

Time: 6pm – 8pm

Presented by Emre Veral, Professor of Management

So, how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charged this amount.”
All of the methods above have something in common – “They are all wrong”. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing Seminar and learn in one night how to correctly set prices for now and forever.

This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.

MANAGING YOUR COMPANY’S FINANCES

Wednesday, October 26, 2016 REGISTER

Time: 6pm – 8pm

Presented by Mary Anne Holley, Lecturer

BUSINESS PLAN BASICS

Thursday, October 27, 2016 REGISTER

Time: 6pm – 8pm

Presented by Elisa Balabram, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

PLANNING THE LAUNCH

Monday, October 31, 2016 REGISTER

Time: 6pm – 8pm

Presented by Emre Veral, Lecturer

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

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