The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses. These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.
All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.
IDENTIFYING NEEDS AND FINDING RESOURCES FOR YOUR BUSINESS
Tuesday, October 6, 2015 6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship Register
This seminar will provide entrepreneurs a tool for assessing their own resource needs, information and insights on how to fulfill those needs. Participants are introduced to the Entrepreneurial Needs Diagnostic Matrix, which helps entrepreneurs understand the sources actually needed to successfully run a business and the obstacles one faces in getting and using those resources.
AN OPERATIONAL VIEW OF CASHFLOW
Thursday, October 8, 2015 6 – 8 PM.
Presented by Emre Veral, Professor of Management Register
This presentation provides a unique look at a company’s cash flows:Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their business.
IF YOU BUILD IT, WILL THEY COME?
Tuesday, October 13, 2015 6 – 8 PM.
Presented by Romi Kher, Assistant Professor of Management Register
This session will help you understand the importance of failing quickly and how you can create an MVP (minimally viable product) to gather customer feedback, iterate and refine your offering, and better address customer needs, before actually launching your venture.
BASIC PRINCIPLES OF MARKETING
Wednesday, October 14, 2015 6 – 8 PM. Register
Presented by Stanley Kohlenberg, Retired Marketing Executive
Workshop attendees will be exposed to the operating principles of the most
important activity they must engage in once a business has started. Marketing
may be generally defined as the systematic planning, implementation and
control of a mix of business activities intended to bring together buyers and
sellers for the mutually advantageous exchange or transfer of products.
Whether attendees are in the start up or expansion phase of their small
business, an effective marketing strategy will ensure that they reach the
goals set for the enterprise.
TELL ME THE STORY OF YOUR VENTURE
Thursday, October 15, 2015 6 – 8 PM.
Presented by Glenn Emmanuel,Lecturer Register
One key to success for every Entrepreneur, at every stage, is the ability to best communicate their idea, vision and venture to Stakeholder groups.
What should we communicate? To what end? Even if my idea is simple, every business has so many moving parts, how best do I communicate the complexities of my idea, vision or venture? How do I get noticed in a landscape where suppliers, investors, customers, etc all have more options than they can support?
The answer is in learning not only how to tell the story of your venture, but what actually is the story of your venture. In this seminar you will learn exactly that by doing and learning from others. This is a key Stakeholder impact tool that all too few Entrepreneurs are taught. Mastering this could very well mean the difference between success or failure at any lifecycle stage.
PRESENTING YOU AND YOUR BUSINESS
Monday, October 19, 2015 6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer Register
No matter what business you are in, you must be able to effectively talk about you and your venture.This interactive workshop helps you develop your personal pitch so feel more confident talking about you and your business in a compelling way. You’ll also receive tips on how to tame any fears you might have of speaking in public.
FINANCING YOUR SOCIAL ENTERPRISE
Tuesday, October 20, 2015 6 – 8 PM.
Presented by Thomas Lyons,Field Family Chair in Entrepreneurship Register
A social enterprise is a nonprofit, for-profit, or hybrid organization that uses the mindset, tools and techniques of entrepreneurship in pursuit of a social or environmental mission. While a variety of financial resources may be available to these enterprises, they present special financing challenges to their entrepreneurs. This workshop will help to straighten out the maze of social enterprise financing.
MANAGING YOUR COMPANY’S FINANCES
Wednesday, October 28, 2015 6 – 8 PM.
Presented by Presented by Mary Ann Holley,Lecturer Register
This seminar offers practicaldo-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.
HOW TO CREATE AND CONDUCT AN ONLINE SURVEY
Thursday, October 29, 2015 6 – 8 PM.
Presented by Presented by Kapil Bawa, Professor of Marketing Register
As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers. This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop.
NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.