Workshops


The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

Download the Spring 2015 Workshop Schedule

February Workshops

 MANAGING YOUR COMPANY’S FINANCES
Tuesday, February 24, 2015 6 – 8 PM.
Presented by Mary Ann Holley, Lecturer  Register

This seminar offers practical do-it-yourself methods of managing the
finances of start-up companies. Participants will explore simple ways to set
up record-keeping systems, develop budgets and generate reports that will
help them control costs, improve cash flow and contribute to the ongoing
strategic planning for their businesses. Basic techniques and a quick look at
QuickBooks will be discussed.

***

BASIC PRINCIPLES OF MARKETING
Wednesday ,March 4 , 2015 6 – 8 PM. Register
Presented by Stanley Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most
important activity they must engage in once a business has started. Marketing
may be generally defined as the systematic planning, implementation and
control of a mix of business activities intended to bring together buyers and
sellers for the mutually advantageous exchange or transfer of products.
Whether attendees are in the start up or expansion phase of their small
business, an effective marketing strategy will ensure that they reach the
goals set for the enterprise.

***

PRESENTATION SKILLS/PERSONAL PITCH
Monday, March 9, 2015 6 – 8 PM.
Presented by Allison Lehr Samuels Register

No matter what business you are in, you must be able to effectively
talk about you and your venture. This interactive workshop helps you develop your
personal pitch so feel more confident talking about you and your business in a
compelling way. You’ll also receive tips on how to tame any fears you might have
of speaking in public.

***

STRATEGIC PLANNING FOR SMALL BUSINESSES
Tuesday, March 10, 2015 6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship  Register

This workshop explores the entire strategic planning process from
visioning to action planning. Each participant will have the opportunity to develop
a mission statement for their business or refine an existing one in a facilitated environment.

***

MASTERING YOUR MARKET OPPORTUNITY
Tuesday, March 17, 2015 6 – 8 PM.
Presented by Thomas Lyons, Field Family Chair in Entrepreneurship Register

This presentation provides a unique look at a company’s cash flows: Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their businesses.

***

MANAGING YOUR COMPANY’S FINANCES

Tuesday, March 24, 2015 6 – 8 PM.
Presented by Mary Ann Holley, Lecturer Register

This seminar offers practical do-it-yourself methods of managing the
finances of start-up companies. Participants will explore simple ways to set
up record-keeping systems, develop budgets and generate reports that will
help them control costs, improve cash flow and contribute to the ongoing
strategic planning for their businesses. Basic techniques and a quick look at
QuickBooks will be discussed.

***

BASIC PRINCIPLES OF MARKETING
Wednesday, April 8, 2015 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most
important activity they must engage in once a business has started. Marketing
may be generally defined as the systematic planning, implementation and
control of a mix of business activities intended to bring together buyers and
sellers for the mutually advantageous exchange or transfer of products.
Whether attendees are in the start up or expansion phase of their small
business, an effective marketing strategy will ensure that they reach the
goals set for the enterprise.

***

BUSINESS PLAN BASICS
Monday, April 13, 2015 6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the
basic format and concepts expected in a business plan. Participants will learn
tips on how to think like a potential investor as well as have a chance to start
writing their own plan.

***

PLANNING THE LAUNCH
Tuesday, April 14, 2015 6 – 8 PM.
Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a
project plan and a timeline for all the tasks that need to be completed before
their business can start operating. The principles and tools presented are
applicable to any project, including new business ventures, launching new
products/product lines, expanding current product/service portfolios, or
moving from manual to automated management control systems. The
covered techniques are intended to serve two purposes: (1) to aid the business
to create systematic and comprehensive plans for managing their time and
resources efficiently; and (2) demonstrate clearly and concisely to investors
(or lenders) that the business plan can be executed within the projected
time frame.

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