Workshops


The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.

Download the Fall 2014 Workshop Schedule

OCTOBER WORKSHOPS
PRESENTING YOU AND YOUR BUSINESS. Register
Monday, October 27, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

No matter what business you are in, you must be able to effectively talk about you and your venture. This interactive workshop helps you develop your personal pitch so feel more confident talking about you and your business in a compelling way. You’ll also receive tips on how to tame any fears you might have of speaking in public.

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Crowdfunding for Businesses: How To Run a Successful Campaign, from Prep Through Appreciation. Register
Thursday, October 30, 2014  6 – 8 PM.
Presented by Dana Ostomel, founder and Chief Gifting Officer of Deposit a Gift

Crowdfunding is quickly become a new tool in the entrepreneurial toolbox to tap into your network to raise money, faster, from a larger audience. This workshop is designed to give participants an overview of crowdfunding, as well as step-by-step direction for how you can take advantage of what a crowdfunding platform has to offer.  The focus will be on the lifecycle of a campaign, from prep through appreciation, with a heavy focus on the best ways to market your campaign. The class is aimed at educating you on the basics so that you walk away with concrete steps that you can take to execute immediately. Please come ready to talk about the campaigns you have in mind so that we have an interactive and lively discussion!

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NOVEMBER WORKSHOPS

LINKEDIN FOR SENIOR ENTREPRENEURS MADE SIMPLE Register
Tuesday, November 4, 2014 6 – 8 PM.
Presented by Brian Burnett (Productivity Alliance) and Gil Gilead (Field Center)

A hands-on workshop on LinkedIn encompassing both personal and business features. Learn how to optimize your profile, build and leverage your connections and market your business through this must-have professional networking tool. Registrants are requested to bring their own technology for this workshop (laptop is preferred). This workshop is intended for those relatively new to LinkedIn. The class is limited to 20.

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BASICS PRINCIPLES OF MARKETING. Register
Wednesday, November 5, 2014  6 – 8 PM.
Presented by Stan Kohlenberg, Retired Marketing Executive

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.

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BUSINESS PLAN BASICS. Register
Monday, November 10, 2014  6 – 8 PM.
Presented by Allison Lehr-Samuels, Lecturer

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan.  Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

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TWITTER FOR SENIOR ENTREPRENEURS MADE SIMPLE. Register
Wednesday, November 12, 2014 6 – 8 PM.
Presented by Brian Burnett (ProductivityAlliance) and Gil Gilead (Field Center)

A hands-on workshop on Twitter focusing on how to best use the social media platform for branding and small business development. Learn the Twitter terminology and how to create an effective profile, find and follow accounts, craft great tweets, embed photos and videos, explore engagement strategies, and discuss tools to help you manage and track your Twitter strategy. Registrants are requested to bring their own technology for this workshop (laptop is preferred). This workshop is intended for those relatively new to Twitter. The class is limited to 20.

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SERVICE BLUEPRINT. Register
Tuesday, November 18, 2014 6 – 8 PM.
Presented by Emre Veral, Professor of Management

This presentation offers a simple-to-use and implement tool for understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact.  They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.

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MANAGING YOUR COMPANY’S FINANCES. Register
Wednesday, November 19, 2014  6 – 8 PM.
Presented by Mary Ann Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

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WHY BUY A FRANCHISE? Register
Monday, November 24, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will introduce entrepreneurs to the different types of franchising. Participants will learn about the trends in franchising, as well as the advantages and disadvantages of buying a franchise.

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FRANCHISING AND THE LAW Register
Wednesday, November 26, 2014 6 – 8 PM.
Presented by Robert Foskey, Lecturer

This workshop will help the entrepreneur to understand the laws related to franchising. Participants will learn about the Trade Regulation Rule, Uniform Franchise Offering Circular, Franchises Contracts, and Franchise Fraud.

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