The Baruch SBDC and Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch Small Business Development Center, located at 55 Lexington Ave (and 24th Street), Suite 2-140.



You can download the PDF version here



Wednesday, December 2, 2015 6 – 8 PM.
Presented by Stanley Kohlenberg, Retired Marketing Executive Register

Workshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.



Thursday, December 3, 2015 6 – 8 PM.
Presented by Glenn Emanuel, Lecturer Register

One key to success for every entrepreneur, at every stage, is the ability to best communicate their idea, vision and venture to Stakeholder groups. What should be communicated? To what end? Even if an idea is simple, it has many moving parts that need to be communicated. How does one communicate the complexities of an idea, vision, or venture? How to get noticed in a landscape where suppliers, investors, customer, etc., have more options than they can support?
The answer is in learning not only how to tell the story of your venture, but in knowing what actually is the story of your venture. In this seminar, you will learn exactly how to communicate your story by doing and learning from others. This is the key, stakeholder impact tool which too few entrepreneurs are taught. Mastering this could very well mean the difference between success or failure at any lifecycle stage.



Monday, December 7, 2015 6 – 8 PM.
Presented by Allison Lehr Samuels, Lecturer Register

This seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.



Tuesday, December 8, 2015 6 – 8 PM.
Presented by Romi Kher, Assistant Professor of ManagementRegister

This session will help you understand the importance of failing quickly and how you can create an MVP (minimally viable product) to gather customer feedback, iterate and refine your offering, and better address customer needs, before actually launching your venture.



Wednesday, December 9, 2015 6 – 8 PM.Register
Presented by Mary Ann Holley, Lecturer

This seminar offers practicaldo-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.



Thursday, December 10, 2015 6 – 8 PM.
Presented by Emre Veral, Professor of Management Register

This workshop is intended to aid participants to systematically create a project
plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans
for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected
time frame.



Wednesday, December 16, 2015 6 – 8 PM.
Presented by Emre Veral, Professor of Management Register

This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.


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