-Example: “a squirrel dying”: David Kirkpatrick, The Facebook Effect: The Inside Story of thr Company That Is Connecting the World (New York: Simon and Schuster, 2010), 296.
-Example: “thereafter our tools shape us”: Marshall Mcluhan, Understanding Media: The Extenstions of Man (Cambridge: MIT Press, 1994).
-Example: Wall Street Journal study: Julia Angwin, “The Web’s New Gold Mine: Your Secrets,” Wall Street Journal, July 30, 2010, accessed Dec.19, 2010, http://online.wsj.com/article/SB100014240527487039409045735395073512989404.html.
-Example: “tell them what they should be doing”: James Farrar, “Google to end Serendipity (by Creating it),” ZDNet, Aug. 17, 2010, accessed Dec. 19, 2010, www.zdnet.com/blog/sustainability/google-to-end-serendipity-by-creating-it/1304.
-Example: Google would use fifty-seven signals: Author interview with confidential source.
TV News Programs: 3
-Example: Teflon-coated pots: At the time of writing, ABC News used a piece of sharing software called “Add this.” When you use AddThis to share a piece of content on ABC News’s site (or anyone else’s), Add This places a tracking cookie on your computer that can be used to target advertising to people who share items from particular sites.
- Example: third-party marketing firms: “Preliminary FTC Staff Privacy Report,” remarks of Chairman Jon Leibowitz, as prepared for delivery, Dec. 1, 2010, accessed Feb. 8, 2011, www.ftc.gov/speeches/leibowitz/101201privacyreportremarks.pdf
-Example: “Personalized search for everyone”: Google Blog, Dec 4, 2009, accessed Dec. 19, 2010,http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html.
-Example: “Yahoo”: Although the official trademark is Yahoo!, I’ve ommitted the exclamantion point throughout this book for easier reading.
-Example: biggest source of news in the world: Ellen McGrit, “Hacker: Drop out. CEO,” Fast Company, May 1, 2007, accessed Feb 7, 2011,www.fastcompany.com/magazine/115/open_features-hacker