Nestlé: MNE Profile
Nestle: Corporate Strategy
“Good Food, Good Life”
Nestlé Profile. What is the company’s mission?
The mission of Nestlé nowadays – “Good Food, Good Life” – is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions and to put a strong emphasize that leadership is not just about size; it is also about behavior and trust earned over a long period of time by consistently delivering on promises (Nestlé).
Nestlé S.A., formerly known as Nestlé Alimentana S.A, is a Swiss multinational nutritional, snack food, and health-related consumer goods company founded in 1866 and headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues which, as of December 31 2012, were equal to US $98.92 billion (Nestlé).
Nestlé’s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and a variety of snacks. In addition, it offers sports nutrition, weight management and pharmaceutical products. Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company (Nestlé).
Nestlé is the world’s leading nutrition, health and wellness highly successful, cash-rich corporation company with an unmatched portfolio of more than 2,000 global and local brands, a strong culture, and a history of producing innovative products and customizing products and services (Nestlé).