This assignment comprised of many things: fun, easy, and difficult. The fact of having to use only one font ‘Helvetica’ made this a more stimulating project. I spent at the very least 2 hours drafting my sketches, with countless of erases to the max. It was indeed stressful, but rewarding towards the end. My design approach was fairly simple, and I was going towards a minimalistic feel. The use of: shades, gradients, sizes, direction were dominantly used. Like it is, we were only to use one font so I was strictly prohibited to go a bit crazy, knowing that we will be transferring it to InDesign.
I learned that sketches are a crucial part to the process of type and design, it gives you an idea, more like a blueprint to your work.