Collect 5 samples of what you consider successful package design and 5 samples of what you consider unsuccessful package design.

You may take pictures at the store with your camera or phone, or find samples on the internet. If you wish to purchase the product, photograph it and bring the package to class.

Do  not limit yourself to one source. Visit many stores, including gift shops, museum stores, food shops, specialty shops, supermarkets. Be creative with your choices. Be sure to choose your packages from different sources.

Write one paragraph about one of the successful packages and one paragraph about one of the unsuccessful packages, indicating why the package is successful or why the package is unsuccessful. You will be writing about only two packages.

Consider the following criteria:

Does the package grab your attention?
Does the package stand out among similar products?
Do the graphics accurately reflect the product in the package?
Do the materials used help “sell” the package?

Schedule
Due Sept 10, posted on blog.

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