Unsuccessful Package: Volum’Express Mascara
Though the package grabs attention, I’m not sure it’s positive attention. I think there are other ways to make mascara stand out besides adding bold red to the design. The red makes me think of a red eye, which is not attractive at all. I also do not think the graphics really reflect the product, because of the overdone red coloring. I think that the mascara package looked dusty, a sign that it was a product that did not sell well.
The product itself needs a lot of help with selling, I believe, because it is extremely oversized for mascara. Perhaps the design on it should have been a little more dainty, to balance it out. The design looks rushed; it should look planned out better, even if it is ‘Express’ mascara.
Successful Package: Something Natural Sparkling Water – Blueberry Lemon
This packaging caught my eye in a good way. It does not vary colors much on the bottle; simple, natural, tasteful are adjectives I’d use to describe the packaging. The product looks very appetizing to me. It stands out among bottled water; and it even looks different from sparkling waters. It looks classy. The colors, blue and white, reflect the product very well. It is very creatively done and I would think it sells well.
Volum’Express Mascara (example of unsuccessful packaging design)
Sparkling Water (example of successful packaging design)
Other Photos of Successful Packaging Designs:
Other Photos of Unsuccessful Packaging Designs:
