Unsuccessful Packaging

The packaging on the item above is considered as unsuccessful because it sends a confusing message to the consumer.  The typeface used on the package is a boring serif type that does not grab the attention of the viewer at all.  Even though the label is colorful, it still is not fun enough to attract the designated audience, young children.  The clear container that it is placed in does not help sell the product for it downgrades the product, making it look cheap.  So, the ultimate question to ask is, who is the packaging trying to attract with the colorful serif typeface and its “organic” labeling, adults or children?

Successful Packaging

The above package design is a very successful one because it attracts!  This product is called Black Spring Water, water that is infused with a certain mineral, turning the water black.  A glance at this water, being placed on the racks with other water bottles, the consumer will definitely stop and pick up this water.  The other amazing idea included in this bottle design is that after you finish drinking this water, the brand’s creative articulation appears, giving its consumers a surprise ending.

By: Hui Hui Ye (Eleanore)