Successful Packaging:

Unsuccessful Packaging:

Successful: I love the tea bags. If I would to see this in a store, it would grab my attention right away. The design is cute, clever and fun. I love the fact that the tea bags are in the shape of shirts on hangers and I also love how part of the packaging is a mini “closet” for the tea bag hangers. The fact that it can function well as a tea bag by hanging off the side of the cup is genius in my opinion.

Unsuccessful: This bottle would catch my attention but for the wrong reasons. The Dial packaging is a complete FAIL. putting the word “yogurt” as a part of their hierarchy wasn’t a smart idea because when I looked at this I thought “Oh cool. Dial is making yogurt now?” But that isn’t the case. It is really a body wash with yogurt with vanilla and honey. This can confuse many people looking at this bottle. I think that putting the word yogurt into a fancy font and making it big isn’t a good idea since it can lead to confusion even though if you look below it it says “refreshes thirsty skin”.

— Kylesha Kea