Out of these 5 packages, the package for the Apple iPhone 4S is the most successful. Most of Apple’s package designs are similar – a simple white box showing the product with a few details around the package. It’s clear and to the point, and it presents the product clearly. Even if the consumer knows what the product is, it lets them know that that box is holding that product. I personally like it because it’s not cluttered and cramped. By having an uncluttered package, it makes the product look better and more desirable. As a business, that’s how I would want my product to be presented.

The most unsuccessful package out of these 5 is the Sobe Lifewater bottles. It’s just unappealing and there’s too much going on. The shape of the bottle doesn’t work, the colors are not appealing, and the design is cluttered. The idea of having their mascot wrap around the bottle is pretty clever, however, it wasn’t executed well. It just clutters up the bottle and makes it unappealing. Also, having the lizard on top of the bottle again seems a little repetitive. The colors they chose for the bottles are also unappealing, especially that green/yellow bottle. They had some pretty good ideas for the design, but it seems like they tried to include all of them. However, these ideas don’t work well together. If I was Sobe, I would not have let that bottle hit the shelves.