1. Jelly

 

2. Candle Light

 

 

3. TEA BAG

 

4. Vitamin Water Bottle

 

 

5. Wine

 

 

 

 Successful Wine Package:

 

 The Wine packages are designed by The Grain Company for A Restaurant name Wildfire in Australia. The company used the concept of tradition venetian Theatre Mask, where with each mask on the wine represented a character and mood to deliver the notion of mystery, joy,fun,playfulness of dining at the restaurant. The mysterious and unique masks on the package grabbed my attention immediately and the design really made it stand out among other wine product packages. Although the graphic does not accurately reflect the wine in the package, its concept is still entertaining and it will still persuade the consumers to buy and consume the wine. Besides from the concept, the material of the bottle helps to deliver the feel of an elegant inexpensive wine.  

 

The Unsuccessful Packages:

 

 1. Ketchup

 

 

 

2. Hershey Chocolate

 

3. Energy Drink 

 

4. Emergency Candle Kit

 

5. Candle Stick

 

Unsuccessful Energy Drink Package:

The Energy Drink Package is unsuccessful because the package is very complicated , it has too much information on it. It does grab attention, but its negative attention and stands out very negatively compared to other energy drinks. First, the font of the brand name is really ugly, the graphic is weird , scary and does not reflects the product in the package. In addition there are too much color contrast which caused the product design to loses focu and became too complicated.