http://img402.imageshack.us/slideshow/player.php?id=img402/3783/13538887127et.smil

I chose two packages to analyze which I found at MoMA. The first is a Typography Calendar for 2013. It is in a small, though not tiny, box. The colors are orangey-red, white, and black. The typography on the box itself is refined, the color of the box is eye-catching. It advertises the product inside very well. The description on the back of the box is succinct, and makes one want to know more and open the calendar.

The second package is cylinder-shaped. It is a calendar with the phases of the moon. The outside of the package is all black, with almost glowing white type on a sticker around the center of the cylinder. It would make anyone interested in astronomy eager to open it, and anyone only mildly fascinated with the moon desirous of looking at it some more, perhaps purchasing it.

Please see the link for a slideshow of the images of the MoMA packages.