The package that caught my attention was BUILT ORIGAMI WINE TOTE. The design of the package is quite simple that only uses a tag with the brand name, product name and so on. This is just like the BUILT product that the product itself is stylish and they tend not to decorate much. The function and design of this product is unique as well. The part of its name, Origami, is the Japanese traditional art culture that to transform a flat sheet of paper into a finished sculpture through folding and sculpting techniques. Moreover, this product actually has a folding function that when you do not use this, you can fold and put it into you bag. I would say the designer of this product successfully merged the Japanese culture into contemporary design.