Vintage

Contemporary

Package I picked up is “Dr. Pepper Diet.” I believe that most of people’s image of this product is in white color; however, actually, it used be in blue color. I would say the concept of the design has not been changed too much from the old days. It uses almost the same logo that laying out from left to upper-right corner, but the background is in the blue color; I just think it does not work and it was a correct decision that they changed it to be in while color.