The vintage packaging is simple in design. The design on the box depicts one sans serif typeface. The colors used are limited to just two: a red and gold. No images, just words and a few small lines and circles to embellish the package a bit. All in a closed box.

The contemporary package is a bit more complex in design than the vintage package. There are more colors, font sizes, die cuts, several images of the chocolate and bunny, the logo has also changed. The chocolate eggs are also packaged in colorful foil. I’m not sure if the vintage package went as far packaging the separate chocolates as well.

Both packages use a san serif font. I personally prefer the simplicity of the vintage package. The contemporary package looks cheesy and cheap. The vintage packaging has a more classier feel. A little goes a long way.

-Denisse Cruz