Good

The Absolute Brooklyn bottle to me is an example of a good package design.  When I first saw it I immediately wanted to buy it.  I think most of the absolute vodka bottles are well design, but this one especially.  The company has started to make certain vodkas that were inspired by certain areas of the country and the designs are trying to represent that area.  Through back image of a stoop is magnified through the clear vodka and gives it a more fish eye view.  On each step in a different nickname for the borough of Brooklyn. The color palate chosen is a good one as well, the greens and browns go nicely together.

Bad

Raw Meal, which I’m guessing is some sort of protein powder of some sort is a package design that I do not find appealing.  The package itself is too busy.  There are a lot of colors and background images and seals around the package it took me a minute to even realize what it was.  I also do no like the lockup they have for the word raw meal, the triangle in a different color confuses me.  My biggest concern with the package is that I don’t know where my eyes are supposed to go.  I see the raw meal then I jump seal to seal and finally to the bottom where the description is where I finally figured out what the product was.