Everyday we are exposed to visual designs ranging from beautifully executed pieces to the not so appealing. What makes a packaging design successful is the aesthetics and if the product has the potential to ‘sell’. Pricing is not always a factor for an individual’s demand for a product. If the package looks good then people are willing to buy it regardless of the value.

Here are examples of products that I have came across which were successful. Some of the products state the obvious but are still very successful until now.

The unsuccessful packaging designs were brutal and I could not help but nitpick at these products. All of these items lacked creativity and the design could have done a better job as well.  These products even if it were to be a no name brand have the potential to compete with popular brands.

Here are some examples that were unsuccessful.

In conclusion, I thought that the Imagery wine bottle was the most successful and the hair gel to be most unsuccessful. The wine bottle design was clean, simple and from the illustration, the message was easily clarified that the people have passion in making this product. The design was not text-heavy at all, none of the details were fighting with one another but instead, the elements together were complimentary. Also, this was a good use of space within the design as well. As for the hair gel, the design is dull and has no outstanding personality. On a positive note, this product is straight-forward about the contents and what its objective. Besides that, it could have been designed a little better even starting with something simple such as the readability of the text.