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Coca Cola is known worldwide to be a classic beverage. In 1950’s the drinks were sold mostly in narrow glass bottles with the brand of the drink printed on the bottle itself. No use of color was shown on it besides what is used for its brand name. As the decades go on, the coke bottle has slowly started to change and soon, the well known bottle changed into a shorter aluminum can. The can is displayed with a blast of red color and their coca cola logo is imprinted in its signature typeface onto the can in a shade of white. Although, this can be viewed as a drastic change, the consumers are still able to easily recognize the product due to the consistency of the logo and brand name.