Tropicana was founded in the late 1940’s. They went through a few different logo changes, including a failed one recently. The beginning package features a character called Tropic-ana with a fruit basket on top of her head. This was during a time when characters were widely used in the advertisement of products. For typography of the vintage package they went simple choosing all san serif typefaces to convey their message, the contemporary package for the most part kept this idea, but also has serif typefaces in my guess for hierarchy and differentiating the important information from the less important.

The colors in both packages have different feels to the. The vintage package features only one color, which keeps the package simple, but the contemporary package features a range of different colors making the product more desirable, and interesting. The contemporary package also has more of a tropical feel to it which link well to the name.