When I went to the MoMa Design store I was taken back by so many great packages.  When I was sifting through all these packages the one that really stood out to me was the Indice-Bookends.  I think I was drawn to this package because of our recent assignment to create an eco-friendly light bulb package.  The package is very simple.  It is one piece of cardboard with closures on the back.  The die-cut stencil really stood out for me.  It really played with the colors of the individual bookends to have their logotype show through.

Using cardboard the rest of their design is very simple, considering they probably had to screen print the board.  But I think the simple aspect of the design really puts the emphasis on the product.  The stencil almost looks hand cut which, to me, shows individual attention given to each package (even though I’m sure it isn’t cut by hand).