Author Archives: Stefanie
MoMA packaging – Stefanie Seet
Although this may seem like a normal everyday packaging, I assure you it’s not. From this picture I showed you all 4 sides of the box. The front and back show the product opened and closed. It’s a clean design using the font and name with different languages. It keeps the packaging very simple especially contrasted to the green color. The color is also very nicely indicated on the side corner. It’s simple yet subtle. I also like the choice that the front and back design were kept on a white background. Even though the product contains some white on it, it provides a clean feeling.
The two sides show how the product is used in two different ways. One side shows all the different graters the product comes with. It also shows what kinds of food, 3 different types, you can use with each grater. After showing which food you can grate, it shows you the 3 easy steps to clean it. It keeps it very symmetrical. The other side shows the food after its grated. This is a great way to show off what the product can do, before and after.
Vintage vs. Contemporary (Stefanie Seet)
To the left, is Nestle’s hot chocolate package from around the 1930’s. This package was definitely limited by the printing at the time. There is only three printed colors. Everything is in a simple layout. The main font is rounded and the “instant” and “just add water” is in a script – very popular design method during this time. A script font made things look interesting. Also everything is in simple icon images. The kearning in “whole milk” is also very bad.
Compared to today’s design. Instead of an icon, we are not limited by printing. We can now print the actual image of the product. We can print in many colors and provide dimension in our package design. There is also noticeably less type. Because we provide that large image, text is not necessary.
Lifestyle packaging – Stefanie Seet
Gogo Squeez conveys well the lifestyle of the consumer. You can tell that this is not only for your regular kid, but its for an active kid. This cartoon like design is simplistic and cartoon-like and works very well for kids. It also shows the characters playing sports. You know the kid is active and likes to be doing things – instead of just being on the computer playing games. It’s shows well that this is an on the go apple sauce.
Valverbe shows a country side home. The serif font shows that this product has a little more class. It depicts a homey characteristic and makes you want to go to the country side to relax.
Successful and Unsuccessful Packaging – Stefanie Seet
The Successful:
Crealto (Espresso cups)
Arta (Tea Leaf Infuser)
Mrs. Meyers
Tea Forte
Urbanears
My favorite packaging all year is Urbanears headphones. I love the attention to design for the box itself. The box has a very smooth texture – especially, compared to a heavy cardboard-like box. Also, the texture is the same smooth texture as the phone, earpiece, texture. I like how the front and back show the actual size of the headphone and how the left follows the right side. Also, every single box color matches the color of the headphones. Even the inside packaging is so nicely designed. You open it up and you see how the headphone can be folded up. All of the design of the brochures on the inside also go with the aesthetic of the company and the packaging. Urbanears clearly thought the packaging through very thoroughly.
The Unsuccessful
Sur La Table Spices
Sagaform tea design by Camila Engdahl
Sparkling Concord Grape juice
Jewelmint
5 Hour Energy
For a company that is on the rise, 5 Hour Energy really needs to redesign and rebrand their packaging and image. Above is two different types of items they provide. First, the font and logo is bad. Second of all, there is almost no design involved in this. It looks similar to a design that would be on a TV infomercial. The color used was not used creatively. And the box design is so simple. Even the image of the ‘berry’ looks like clip art. It baffles me how this product even became popular.