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Vintage VS Contemporary – Colin McKeveny

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To compare vintage and contemporary packages I decided to go with Kodak.  In this case I believe that the vintage Kodachrome package is a lot stronger than the contemporary film package.  The Kodachrome package is simple and very eye catching.  The Kodachrome package was from the 1960’s and shows a great design.  The brand is built right into the name of the product, which makes the product and brand synonymous.  I really like the arrowhead pointing toward the “Daylight Type” which shows it’s importance.  The slab-serif of the product name shows a hierarchy in the package.  The rest of the type is a light extended sans serif, which works nicely with the package.  The colors are simple and have a very professional look.  I think this package is so beautifully done.

When looking at the modern film package, I am just disappointed, it seems over designed.  The drop shadows and gradations make the product seem more mass market, lesser quality.  They have kept the colors the same, but with the gradations, it doesn’t have the same professional look.  The one aspect that I really don’t like is the P3200 TMAX and there twice.  The top looks well designed with a contrast of weight, however your eye goes right to the second one.  The change in type from a sans serif to a slab serif for the numbers doesn’t make sense to me, along with the white drop shadow.  Maybe this is why Kodak has declined so much in the last 2 decades.

MoMa Design Store – Colin McKeveny

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When I went to the MoMa Design store I was taken back by so many great packages.  When I was sifting through all these packages the one that really stood out to me was the Indice-Bookends.  I think I was drawn to this package because of our recent assignment to create an eco-friendly light bulb package.  The package is very simple.  It is one piece of cardboard with closures on the back.  The die-cut stencil really stood out for me.  It really played with the colors of the individual bookends to have their logotype show through.

Using cardboard the rest of their design is very simple, considering they probably had to screen print the board.  But I think the simple aspect of the design really puts the emphasis on the product.  The stencil almost looks hand cut which, to me, shows individual attention given to each package (even though I’m sure it isn’t cut by hand).

Colin McKeveny Blog 1

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Good

The Absolute Brooklyn bottle to me is an example of a good package design.  When I first saw it I immediately wanted to buy it.  I think most of the absolute vodka bottles are well design, but this one especially.  The company has started to make certain vodkas that were inspired by certain areas of the country and the designs are trying to represent that area.  Through back image of a stoop is magnified through the clear vodka and gives it a more fish eye view.  On each step in a different nickname for the borough of Brooklyn. The color palate chosen is a good one as well, the greens and browns go nicely together.

Bad

Raw Meal, which I’m guessing is some sort of protein powder of some sort is a package design that I do not find appealing.  The package itself is too busy.  There are a lot of colors and background images and seals around the package it took me a minute to even realize what it was.  I also do no like the lockup they have for the word raw meal, the triangle in a different color confuses me.  My biggest concern with the package is that I don’t know where my eyes are supposed to go.  I see the raw meal then I jump seal to seal and finally to the bottom where the description is where I finally figured out what the product was.