Author Archives: HKlein

MoMA

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Visit the MoMA design store at 53rd between 5th and 6th or at 81 Spring Street
between Crosby and Broadway. Take a photograph of a package you find particularly interesting and write about it the package.

Talk about how the design contributes to the “selling” of the product, and how well the package design reflects the product itself.

Write about what techniques you think were used to create the package. For example, special folds, closures, unusual materials, die cuts, etc.

Post your photograph with the text on the blog under the category “MoMA”. Be sure to include your last name on the post.

Vintage vs Contemporary Package

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Compare contemporary packaging with vintage packaging. Choose a package from another decade: 1920s, 1930s, 1940s, 1950s, 1960s.

Discuss what you perceive to be the differences from a design point of view: typography, colors, simplicity, and more abstractly, the overall tone of the design.

Post your image with your written analysis on the blog. Be sure to include your last name with the post.

Collect Packages

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Collect 5 samples of what you consider successful package design and 5 samples of what you consider unsuccessful package design.

You may take pictures at the store with your camera or phone, or find samples on the internet. If you wish to purchase the product, photograph it and bring the package to class.

Do  not limit yourself to one source. Visit many stores, including gift shops, museum stores, food shops, specialty shops, supermarkets. Be creative with your choices. Be sure to choose your packages from different sources.

Write one paragraph about one of the successful packages and one paragraph about one of the unsuccessful packages, indicating why the package is successful or why the package is unsuccessful. You will be writing about only two packages.

Consider the following criteria:

Does the package grab your attention?
Does the package stand out among similar products?
Do the graphics accurately reflect the product in the package?
Do the materials used help “sell” the package?

Schedule
Due Sept 10, posted on blog.

Categorize you post as Blog Homework 1

Collect Packages

Posted on by

Collect 5 samples of what you consider successful package design and 5 samples of what you consider unsuccessful package design.

You may take pictures at the store with your camera or phone, or use the internet. If you wish to purchase the product, photograph it and bring the package to class.

Do  not limit yourself to one source. Visit many stores, including gift shops, museum stores, food shops, specialty shops, supermarkets. Be creative with your choices. Be sure to choose your packages from different sources.

Write one paragraph about one of the successful packages and one paragraph about one of the unsuccessful packages, indicating why the package is successful or why the package is unsuccessful.

Consider the following criteria:

Does the package grab your attention?
Does the package stand out among similar products?
Do the graphics accurately reflect the product in the package?
Do the materials used help “sell” the product?