dc135186 | Package Design

The vintage packaging is simple in design. The design on the box depicts one sans serif typeface. The colors used are limited to just two: a red and gold. No images, just words and a few small lines and circles to embellish the package a bit. All in a closed box.

The contemporary package is a bit more complex in design than the vintage package. There are more colors, font sizes, die cuts, several images of the chocolate and bunny, the logo has also changed. The chocolate eggs are also packaged in colorful foil. I’m not sure if the vintage package went as far packaging the separate chocolates as well.

Both packages use a san serif font. I personally prefer the simplicity of the vintage package. The contemporary package looks cheesy and cheap. The vintage packaging has a more classier feel. A little goes a long way.

-Denisse Cruz

Successful Packaging

I chose UrbanEars as my example for successful packaging. I bought a pair of headphones a few months ago and was immediately drawn by the neat packaging and color. Among all the other headphones this product caught my eye. Immediately one notices the interesting clean and crisp packaging: With a to-scale image of the headphones in front, the color of the product is exactly the same as the color of the package, a detailed yet easy to read description on the back. You know what you’re getting immediately. I love that. When opened, the inside was even more surprising: extra earbuds were in a small triangle shaped package that fit neatly in the geometric shaped cut out inside, the earphones themselves were also packaged very neatly as well as instructions and other literature related to the product. Although I use my earphones daily, I still have yet to throw the package out and keep it to store extra headphones. I believe this packaging is a perfect example of successful packaging, it certainly grabbed my attention.

Other Successful Packaging:

Unsuccessful Packaging

My example of unsuccessful packaging is Bounce’s Dryer Sheets. I’m guilty of brand loyalty for some items such as cleaning products. I’ve always used the Bounce’s dryer sheets because it does exactly what it’s supposed to do but I only know this because my family always used them and I just continued the tradition since. But if I were to pick an item based on packaging alone, I wouldn’t choose this product. The box does come in bright eye-grabbing orange and yellow colors, however, if you are to take a good look the box is flimsy and gets easily crushed. Dryer sheets fall out and the strong scent gets on anything near it. I once placed it next to a loaf of bread and my bread tasted like the dryer sheets. I feel this package can be improved by being placed in a more durable and reusable plastic container.

Other Unsuccessful packaging examples: