I have heard of t-shirts rolled up into a can but I never could imagine that an actual tee can take up so little space. Featured here is the packaging for crinkle style t-shirts. Apparently we don’t need to wonder why these tees would be crinkled.
I picked this product packaging not because of some fancy and complicated printing technique, but because of what this package contains. We are not used to seeing clothing packaged in such a way. If the label did not explicitly say the product’s name, it would take me few wonders to figure out what really is inside this perfectly compact cube. I imagine the purpose of sale here is not really the t-shirt itself but rather the way it was packaged. As I looked at the product itself, it was nothing particular indeed – maybe it would give out some vintage vibe if worn by specific body type. But I must admit, that packaging gave a way to my loud “wow.”
Other than that, it is just a tee compressed into a cube, wrapped with simple rough cardboard paper with clean technical print, and all of it tightly shrink wrapped. It seems so simple and easy, and in my opinion source of good design is often found in simple and mundane.
This is my Idylla Chocolatiers Package in store environment. By the time I took it on another trip in my bag, it became seriously squished.
