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Nathalie Escobar — Vintage vs Contemporary

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IBM, otherwise known as International Business Machines, is highly recognizable all over the world. The company was founded in New York on June 15, 1911 as a Computing-Tabulating-Recording Company (CTR) that consisted of three merger companies: The Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Company. Since the expansion of CTR’s activities was rapidly changing, it forced to change the company’s old name. Around February of 1924, CTR’s name was formally changed to Interntional Business Machines Corporation, IBM for short, and adapting to a rebranding of the company’s logo. Over the span of years, the company has used the IBM logo on numerous products such as stationery, vehicles, service packs, flags, etc. in order to promote recognition. Hence the first IBM logo was created. However, after 32 years, the globe shape logo of IBM failed to accomplish its recognition for the company. The globe design was then altered to simple typographic form “IBM” and the typeface that was used for this execution was Beton Bold. However, the logo was more refined in 1972 by the famous graphic designer, Paul Rand. He kept the same typographic treatment on the IBM logo but replaced the typeface with City Medium. In addition, instead of the simple solid color, Paul Rand added some dimension to logo by using horizontal stripes, suggesting a futuristic and dynamic aesthetic.

IBM’s logo is an image of innovation and expertise, especially how they have reinforced their strength within the industry. Their logo finally gained the recognition they have always wanted simply from the logo itself and how much they have built within their customer loyalty. Furthermore, IBM was also known as “Big Blue” based on the fact that their logo was swapped from the black and white features to a subtle blue. However, “Big Blue” refers to the company’s size in the market and of their established trademark that consisted of the blue eight bar design. In all honesty, IBM has came a long way in branding and marketing in order to get where they are now in business history.

I love both vintage and contemporary IBM package designs. There are simple simple tweeks to the packaging but Paul Rand kept the designs as original as possible. The only changes were made to the logo which was mentioned before, it was rebranded with horizontal lines and the kerning was much tighter than before. I love how the white space interacts with the solid colors. It doesn’t scream the brand compared to other newly branded companies.

Nathalie Escobar — MoMa

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(Sorry for the inconvenience. Apparently the site keeps repositioning the image)

Though this package is very minimal, I love how the vector art and text complement each other. It is very subtle to the eye and I love the design of this candle holder. The texture brings out the blackness of the candle holder and accentuates the fine lines to create the illustration. This is simple and still has the personality to stand out.

Nathalie Escobar — Blog Homework 1

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Everyday we are exposed to visual designs ranging from beautifully executed pieces to the not so appealing. What makes a packaging design successful is the aesthetics and if the product has the potential to ‘sell’. Pricing is not always a factor for an individual’s demand for a product. If the package looks good then people are willing to buy it regardless of the value.

Here are examples of products that I have came across which were successful. Some of the products state the obvious but are still very successful until now.

The unsuccessful packaging designs were brutal and I could not help but nitpick at these products. All of these items lacked creativity and the design could have done a better job as well.  These products even if it were to be a no name brand have the potential to compete with popular brands.

Here are some examples that were unsuccessful.

In conclusion, I thought that the Imagery wine bottle was the most successful and the hair gel to be most unsuccessful. The wine bottle design was clean, simple and from the illustration, the message was easily clarified that the people have passion in making this product. The design was not text-heavy at all, none of the details were fighting with one another but instead, the elements together were complimentary. Also, this was a good use of space within the design as well. As for the hair gel, the design is dull and has no outstanding personality. On a positive note, this product is straight-forward about the contents and what its objective. Besides that, it could have been designed a little better even starting with something simple such as the readability of the text.