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MoMA, Gorillatorch Flare, xixi.feng

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This product is call a Houseware tool call Gorillatorch Flare, I think its most interesting because it’s design is very unique in look and it has very efficient functions, its light, has different color of lights, flexible, magneticable and water resistant.  The product has a very attention grabbing logo name that is manly and strong.  The product is packed in a simple hard plastic package with logo name on the bottom and function description that says” 100 lumes” next to the product,  the product is visible showing its specialty by displaying its flexible legs twisted around a tube, and magnetic feet sticking to the tube to  emphasize the logo concept of the animal gorilla. A sample  product is also displayed next to the box, its really cool and  makes me want to buy it!

besides the one picture i took from store, I added two additional image posted for the product for a better view of this great product.

xixi.feng Vintage vs Contemporary Package

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1948

  2012

2012

 

typography,colors,simplicity,abstractly,overall tone

The  early Pepsi cans from 1948 had a distinctive feature of bottle cap and can choices, the company market the product by designing an odd triangle top portion of the bottle and the picture display of the brand’s cap on the can. Simplicity is reflected by only using repeating color choices of white, blue and red. The 3 colors are displayed in the cap picture, in the bottles boarder and background choices and in the typefaces. Besides the designed logo name, the design also applied Helvetica typeface in regular and italic form.

Contemporary Pepsi designs are shifting toward a more simple design, the logo names are shorten from Pepsi-Cola to simply Pepsi to different itself from its competitor coca cola. The logo are now separated from its logo name, although remaining its 3 symbolic colors, the colors changes its dimension throughout the decades. In addition , the contrast of color in typefaces are eliminated while contrast of direction is applied. The product is as well designed to a more lifestyle concept, by marketing its brand relating to soccer sport and music singers. It’s also targeting consumer populations that concern about health by stating information such as 375 mL and 0 calorie carb sugars.

 

Successful and Unsuccessful Packages by XIXI FENG

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The Successful Packages:

1. Jelly

 

2. Candle Light

 

 

3. TEA BAG

 

4. Vitamin Water Bottle

 

 

5. Wine

 

 

 

 Successful Wine Package:

 

 The Wine packages are designed by The Grain Company for A Restaurant name Wildfire in Australia. The company used the concept of tradition venetian Theatre Mask, where with each mask on the wine represented a character and mood to deliver the notion of mystery, joy,fun,playfulness of dining at the restaurant. The mysterious and unique masks on the package grabbed my attention immediately and the design really made it stand out among other wine product packages. Although the graphic does not accurately reflect the wine in the package, its concept is still entertaining and it will still persuade the consumers to buy and consume the wine. Besides from the concept, the material of the bottle helps to deliver the feel of an elegant inexpensive wine.  

 

The Unsuccessful Packages:

 

 1. Ketchup

 

 

 

2. Hershey Chocolate

 

3. Energy Drink 

 

4. Emergency Candle Kit

 

5. Candle Stick

 

Unsuccessful Energy Drink Package:

The Energy Drink Package is unsuccessful because the package is very complicated , it has too much information on it. It does grab attention, but its negative attention and stands out very negatively compared to other energy drinks. First, the font of the brand name is really ugly, the graphic is weird , scary and does not reflects the product in the package. In addition there are too much color contrast which caused the product design to loses focu and became too complicated.