This is a comparison of the Lucky Charm Cereal from the 60s and today’s. The typeface used in the contemporary packaging is more decorative than the vintage one. Also the colors are way more vibrant in the new packaging compared to the old one. As a whole the design for the recent cereal packaging targets more kids because it looks more fun and engaging.

I found this watermelon cutting knife at my trip to the MoMa Design store at Spring street. I thought that this was interesting because it was just so unique. I thought that the packaging was successful because it is a fun and eye catching to the consumer. The watermelon illustration on the knife is a paper uses a diecut for the seeds.