I really liked this package. Having the product readily visible is a really a good idea with for this product. Although the package could be a little shorter, in my opinion, I think it works for this specific product.

BIRD design by architect Kristian Vedel

-Denisse Cruz

When I went to the MoMa Design store I was taken back by so many great packages.  When I was sifting through all these packages the one that really stood out to me was the Indice-Bookends.  I think I was drawn to this package because of our recent assignment to create an eco-friendly light bulb package.  The package is very simple.  It is one piece of cardboard with closures on the back.  The die-cut stencil really stood out for me.  It really played with the colors of the individual bookends to have their logotype show through.

Using cardboard the rest of their design is very simple, considering they probably had to screen print the board.  But I think the simple aspect of the design really puts the emphasis on the product.  The stencil almost looks hand cut which, to me, shows individual attention given to each package (even though I’m sure it isn’t cut by hand).

The package that caught my attention was BUILT ORIGAMI WINE TOTE. The design of the package is quite simple that only uses a tag with the brand name, product name and so on. This is just like the BUILT product that the product itself is stylish and they tend not to decorate much. The function and design of this product is unique as well. The part of its name, Origami, is the Japanese traditional art culture that to transform a flat sheet of paper into a finished sculpture through folding and sculpting techniques. Moreover, this product actually has a folding function that when you do not use this, you can fold and put it into you bag. I would say the designer of this product successfully merged the Japanese culture into contemporary design.

Although this may seem like a normal everyday packaging, I assure you it’s not. From this picture I showed you all 4 sides of the box. The front and back show the product opened and closed. It’s a clean design using the font and name with different languages. It keeps the packaging very simple especially contrasted to the green color. The color is also very nicely indicated on the side corner. It’s simple yet subtle. I also like the choice that the front and back design were kept on a white background. Even though the product contains some white on it, it provides a clean feeling.

The two sides show how the product is used in two different ways.  One side shows all the different graters the product comes with. It also shows what kinds of food, 3 different types, you can use with each grater. After showing which food you can grate, it shows you the 3 easy steps to clean it. It keeps it very symmetrical. The other side shows the food after its grated. This is a great way to show off what the product can do, before and after.

The packaging I chose was for a set of Eva Solo knives. The design itself was nothing too fancy, but I felt that it was a powerful message for the knife set with a minimalist touch design wise. There isn’t much that went into the designing of the package, but it has a modern feel to it, which I believe is what drew me to it. The knife stand it stainless steal and there is a beautiful image of it on the box.  I think it reflects the product really well by not having a bunch of distracting images around the actual product itself.

This is a cup holder that I found at the MoMA store. I like it because it is something that I can use in my daily life. The packaging is straight forward and I like the way that they made the letter “o” in the word die-cuts to show the color of the product that you will be buying.

The way that they stretched the letters put was the only thing I didn’t like abut the package.

I have heard of t-shirts rolled up into a can but I never could imagine that an actual tee can take up so little space. Featured here is the packaging for crinkle style t-shirts. Apparently we don’t need to wonder why these tees would be crinkled.

I picked this product packaging not because of some fancy and complicated printing technique, but because of what this package contains. We are not used to seeing clothing packaged in such a way. If the label did not explicitly say the product’s name, it would take me few wonders to figure out what really is inside this perfectly compact cube. I imagine the purpose of sale here is not really the t-shirt itself but rather the way it was packaged. As I looked at the product itself, it was nothing particular indeed – maybe it would give out some vintage vibe if worn by specific body type. But I must admit, that packaging gave a way to my loud “wow.”

Other than that, it is just a tee compressed into a cube, wrapped with simple rough cardboard paper with clean technical print, and all of it tightly shrink wrapped. It seems so simple and easy, and in my opinion source of good design is often found in simple and mundane.