This is a comparison of the Lucky Charm Cereal from the 60s and today’s. The typeface used in the contemporary packaging is more decorative than the vintage one. Also the colors are way more vibrant in the new packaging compared to the old one. As a whole the design for the recent cereal packaging targets more kids because it looks more fun and engaging.
I found this watermelon cutting knife at my trip to the MoMa Design store at Spring street. I thought that this was interesting because it was just so unique. I thought that the packaging was successful because it is a fun and eye catching to the consumer. The watermelon illustration on the knife is a paper uses a diecut for the seeds.
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Coca Cola is known worldwide to be a classic beverage. In 1950’s the drinks were sold mostly in narrow glass bottles with the brand of the drink printed on the bottle itself. No use of color was shown on it besides what is used for its brand name. As the decades go on, the coke bottle has slowly started to change and soon, the well known bottle changed into a shorter aluminum can. The can is displayed with a blast of red color and their coca cola logo is imprinted in its signature typeface onto the can in a shade of white. Although, this can be viewed as a drastic change, the consumers are still able to easily recognize the product due to the consistency of the logo and brand name.
By: Hui Hui Ye
