Joseph Joseph Nest Bowls

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Joseph Joseph  designs wonderful products in wonderfully designed packages.  The product is a set of nesting bowls and measuring cups.  Each of which is a different color.The packaging is a simple box with a vivid photograph.  The photograph is not of the total product, but instead a small piece that explains exactly what the product is.

The reason this packaging works so well, is that it does not oversell the product.  There are no special  techniques, only a box with a photograph of the product.  Even the logo treatment is minimal.  The logo is on the product that is photographed; to add it anywhere else would be over-designing.

nest bowls

MoMA, Gorillatorch Flare, xixi.feng

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This product is call a Houseware tool call Gorillatorch Flare, I think its most interesting because it’s design is very unique in look and it has very efficient functions, its light, has different color of lights, flexible, magneticable and water resistant.  The product has a very attention grabbing logo name that is manly and strong.  The product is packed in a simple hard plastic package with logo name on the bottom and function description that says” 100 lumes” next to the product,  the product is visible showing its specialty by displaying its flexible legs twisted around a tube, and magnetic feet sticking to the tube to  emphasize the logo concept of the animal gorilla. A sample  product is also displayed next to the box, its really cool and  makes me want to buy it!

besides the one picture i took from store, I added two additional image posted for the product for a better view of this great product.

Nathalie Escobar — MoMa

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(Sorry for the inconvenience. Apparently the site keeps repositioning the image)

Though this package is very minimal, I love how the vector art and text complement each other. It is very subtle to the eye and I love the design of this candle holder. The texture brings out the blackness of the candle holder and accentuates the fine lines to create the illustration. This is simple and still has the personality to stand out.

MoMA: Two packages analyzed. – Tamara Rosenfeld

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http://img402.imageshack.us/slideshow/player.php?id=img402/3783/13538887127et.smil

I chose two packages to analyze which I found at MoMA. The first is a Typography Calendar for 2013. It is in a small, though not tiny, box. The colors are orangey-red, white, and black. The typography on the box itself is refined, the color of the box is eye-catching. It advertises the product inside very well. The description on the back of the box is succinct, and makes one want to know more and open the calendar.

The second package is cylinder-shaped. It is a calendar with the phases of the moon. The outside of the package is all black, with almost glowing white type on a sticker around the center of the cylinder. It would make anyone interested in astronomy eager to open it, and anyone only mildly fascinated with the moon desirous of looking at it some more, perhaps purchasing it.

Please see the link for a slideshow of the images of the MoMA packages.

Hair Net from the 1920s

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Vintage versus Contemporary Package – Rosenfeld

 

From a design point of view there are a few differences between this 1920s graphic and today’s types of graphics.

First the typography. There is no real cohesive flow to the images’ fonts. They are all over the place: Handwritten script, sans serif bold, serif, italic. The typefaces are thrown on. Today, products are meant to advertise themselves on a shelf. Therefore, fonts are chosen carefully, and are not thrown on; and they try to impart what the brand has to offer.

Second, colors. The colors are bright red, yellow, white, black, navy blue. The colors to choose from for packages were not many in the 1920s. Today we would see a selective color scheme. It would be chosen with purpose; perhaps a bright color paired with one that is muted, so that the colored part would be more evident or stressed. Or, nowadays, maybe a number of colors, but ones that would work well together and not fight with each other for attention.

Third, simplicity. The font choices in the image are simple, as are the color choices, because the 1920s offered less availability of what to use. Now we have a whole lot more fonts to choose from; many different colors and shades; and even different materials that can be printed on.

Fourth, abstractly, the tone of the design. The 1920s image speaks to a different era, during a simpler time. There were no computers, no cell phones, and TV was not in the home as yet. Now, we are a more complex society, and maybe that is why we try to simplify or pare down the design sometimes, to make life less hectic, to make us focus on what the brand wants us to.