This product is sold in the Soho Moma Design store and I thought it was creatively packaged as it attracted my attention.  The product sold within this package is clothespins in the shape of an sparrow.  This is a twist on a classic item sold for simple household use and it transforms the act of drying clothing into a fun activity.  The idea of positioning different colors of these clips on a drawn, 2D laundry clothesline is brilliant.  The packaging is extremely successful because it is imaginative, creative, and descriptive, while also being simple and clean.  This packaging is loosely definitive of the phrase, “a picture is worth a thousand words”.

By: HUI HUI YE