Lifestyle packaging – Stefanie Seet

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 Gogo Squeez conveys well the lifestyle of the consumer. You can tell that this is not only for your regular kid, but its for an active kid. This cartoon like design is simplistic and cartoon-like and works very well for kids. It also shows the characters playing sports. You know the kid is active and likes to be doing things – instead of just being on the computer playing games. It’s shows well that this is an on the go apple sauce.

Valverbe shows a country side home. The serif font shows that this product has a little more class. It depicts a homey characteristic and makes you want to go to the country side to relax.

 

Successful & Unsuccessful – Donnell

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Bad Design

The giant baby with the package has to be the worst one in this group of images I took while strolling around the city. Its just so horrible, there’s no effort put into the design of this package. There’s so much unnecessary negative space, they used colors that don’t work well together, and also typefaces that don’t go together. Its just a mess.

Good Design

Out of these series of images I would have to say I like the Starbucks Via package the most. Its right down my alley and looks like something that I would design. I like the simplicity of the package; its very clean, and just looking at it makes me want to buy it. It has all the information you need, and the typefaces used work well together. The colors are perfectly chosen and the graphics add liveliness to the package.

Successful and Unsuccessful Packages by XIXI FENG

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The Successful Packages:

1. Jelly

 

2. Candle Light

 

 

3. TEA BAG

 

4. Vitamin Water Bottle

 

 

5. Wine

 

 

 

 Successful Wine Package:

 

 The Wine packages are designed by The Grain Company for A Restaurant name Wildfire in Australia. The company used the concept of tradition venetian Theatre Mask, where with each mask on the wine represented a character and mood to deliver the notion of mystery, joy,fun,playfulness of dining at the restaurant. The mysterious and unique masks on the package grabbed my attention immediately and the design really made it stand out among other wine product packages. Although the graphic does not accurately reflect the wine in the package, its concept is still entertaining and it will still persuade the consumers to buy and consume the wine. Besides from the concept, the material of the bottle helps to deliver the feel of an elegant inexpensive wine.  

 

The Unsuccessful Packages:

 

 1. Ketchup

 

 

 

2. Hershey Chocolate

 

3. Energy Drink 

 

4. Emergency Candle Kit

 

5. Candle Stick

 

Unsuccessful Energy Drink Package:

The Energy Drink Package is unsuccessful because the package is very complicated , it has too much information on it. It does grab attention, but its negative attention and stands out very negatively compared to other energy drinks. First, the font of the brand name is really ugly, the graphic is weird , scary and does not reflects the product in the package. In addition there are too much color contrast which caused the product design to loses focu and became too complicated.