Unsuccessful Packages

1.  Juice Box
   
2.  Chocolate
   
3. Cigarette Box
   
4. Wine & Glasses
   
5. Sneaker Box
   

All the above are well thought-out designs; however, somewhat they are not attractive.
Especially, the last one “5. Sneaker Box.” It is understandable that the designer is trying to show an eco-friendly, but it is not a good idea for this kind of high-tech running sneaker. This cheap looking package leads customers to think that this sneaker also uses cheap materials. This package may work for shoes like Toms Sneakers.

Successful Packages

1. Tea Bags
   
2. Stomach Medicine
   
3. Pasta
   
4. Juice Box
   
5. Headset
   

These are quite successful package designs. They are unique and each has a strong concept, yet each product gets favor of it because all the designs are eye-chatchy and attractive. I really like the Headset one. This is very simple and getting straight to the point! It uses the headset as the part of the design to portray the musical note.

Unsuccessful Packaging

The packaging on the item above is considered as unsuccessful because it sends a confusing message to the consumer.  The typeface used on the package is a boring serif type that does not grab the attention of the viewer at all.  Even though the label is colorful, it still is not fun enough to attract the designated audience, young children.  The clear container that it is placed in does not help sell the product for it downgrades the product, making it look cheap.  So, the ultimate question to ask is, who is the packaging trying to attract with the colorful serif typeface and its “organic” labeling, adults or children?

Successful Packaging

The above package design is a very successful one because it attracts!  This product is called Black Spring Water, water that is infused with a certain mineral, turning the water black.  A glance at this water, being placed on the racks with other water bottles, the consumer will definitely stop and pick up this water.  The other amazing idea included in this bottle design is that after you finish drinking this water, the brand’s creative articulation appears, giving its consumers a surprise ending.

By: Hui Hui Ye (Eleanore)

Unsuccessful Package: Volum’Express Mascara

Though the package grabs attention, I’m not sure it’s positive attention. I think there are other ways to make mascara stand out besides adding bold red to the design. The red makes me think of a red eye, which is not attractive at all. I also do not think the graphics really reflect the product, because of the overdone red coloring. I think that the mascara package looked dusty, a sign that it was a product that did not sell well.
The product itself needs a lot of help with selling, I believe, because it is extremely oversized for mascara. Perhaps the design on it should have been a little more dainty, to balance it out. The design looks rushed; it should look planned out better, even if it is ‘Express’ mascara.

Successful Package: Something Natural Sparkling Water – Blueberry Lemon

This packaging caught my eye in a good way. It does not vary colors much on the bottle; simple, natural, tasteful are adjectives I’d use to describe the packaging. The product looks very appetizing to me. It stands out among bottled water; and it even looks different from sparkling waters. It looks classy. The colors, blue and white, reflect the product very well. It is very creatively done and I would think it sells well.

Volum’Express Mascara (example of unsuccessful packaging design)

Sparkling Water (example of successful packaging design)

Other Photos of Successful Packaging Designs:

Persimmon

Origins

l’occitane

l’occitane 2

Garlic Flatbread

Other Photos of Unsuccessful Packaging Designs:

snackbars

Nivea

Coppertone

wafflemaker

Ajax

Collect 5 samples of what you consider successful package design and 5 samples of what you consider unsuccessful package design.

You may take pictures at the store with your camera or phone, or find samples on the internet. If you wish to purchase the product, photograph it and bring the package to class.

Do  not limit yourself to one source. Visit many stores, including gift shops, museum stores, food shops, specialty shops, supermarkets. Be creative with your choices. Be sure to choose your packages from different sources.

Write one paragraph about one of the successful packages and one paragraph about one of the unsuccessful packages, indicating why the package is successful or why the package is unsuccessful. You will be writing about only two packages.

Consider the following criteria:

Does the package grab your attention?
Does the package stand out among similar products?
Do the graphics accurately reflect the product in the package?
Do the materials used help “sell” the package?

Schedule
Due Sept 10, posted on blog.

Categorize you post as Blog Homework 1

Collect 5 samples of what you consider successful package design and 5 samples of what you consider unsuccessful package design.

You may take pictures at the store with your camera or phone, or use the internet. If you wish to purchase the product, photograph it and bring the package to class.

Do  not limit yourself to one source. Visit many stores, including gift shops, museum stores, food shops, specialty shops, supermarkets. Be creative with your choices. Be sure to choose your packages from different sources.

Write one paragraph about one of the successful packages and one paragraph about one of the unsuccessful packages, indicating why the package is successful or why the package is unsuccessful.

Consider the following criteria:

Does the package grab your attention?
Does the package stand out among similar products?
Do the graphics accurately reflect the product in the package?
Do the materials used help “sell” the product?