Joseph Joseph  designs wonderful products in wonderfully designed packages.  The product is a set of nesting bowls and measuring cups.  Each of which is a different color.The packaging is a simple box with a vivid photograph.  The photograph is not of the total product, but instead a small piece that explains exactly what the product is.

The reason this packaging works so well, is that it does not oversell the product.  There are no special  techniques, only a box with a photograph of the product.  Even the logo treatment is minimal.  The logo is on the product that is photographed; to add it anywhere else would be over-designing.