The Innovative World of Social Media Marketing

Welcome to the innovative world of Social Media Marketing

Social Media Marketing has changed the landscape of how companies market and promote themselves using various online platforms. Today’s generation is a generation that uses mobile devices for almost everything they do. They search for restaurants, book their travel arrangements, shop and tweet using 140 characters. As the dynamics of online trend changes businesses also have to change their method of doing things. Many companies these days employs Social Media Marketers. On my LinkedIn account I am inundated with companies seeking Social Media Managers.

Social Media Managers are needed by these companies to help them crowd-source persons to their website. In my current classes we tend to focus a lot on best practices for crowd-sourcing for a number of companies.

Many companies link their various social media platforms on their websites. The platforms are generally embedded in a picture link strategically placed on their website. Some of the most popular link that is used by these companies are Facebook, Twitter, YouTube and Instagram. Whilst it is great to have a website the website has to be presentable and creatively done in such a way that it sells the website to the point where you are guaranteed to have return visitors.

The innovative world of social  marketing when done correctly not only guarantee visitors but it also guarantees return on investment.