Abdou sana:
All the pictures of signs were taken on the same street at Fordham road. Fordham road is where I live and I have gotten used to the atmosphere. Fordham itself is like a huge mall while not actually a mall. It just has tons of stores and everything a person might be looking for. Fordham tends to be overly populated during the day but more peaceful at night. Lots of people come there everyday to shop, and enjoy the company. There’s also lots of vendors during the day, people sell all types of different products on the streets. If you’re not a fan of crowded noisy places, then Fordham may not be for you. Fordham Road is also known for its diverse community mixed with different cultures. its population is mainly latinos, Caribbeans, and African Americans. Overall Fordham is like a noisy shopping mall that offers everything a person needs on a daily basis. I will be working with all types of signs and logos from around Fordham, its asthenosphere is interesting and diverse. The themes I will focus on are capital letters, the vibrant colors in most of the signs, and old school signs.
Fordham/University Heights Neighborhood Profile. NYU Furman Center. (n.d.). https://furmancenter.org/neighborhoods/view/fordham-university-heights#demographics
This graphs shows the demographics of Fordham Road. the two ethic races with the most people living in Fordham are hispanics and blacks. This fact still remains from the year 2000, all the way down to 2022. I found it interesting that the rate of black people actually deceased from 2000 to 2022, I thought it would increase. This demographic is fairly accurate because most of the culture represented in Fordham road is the hispanic culture.
Thesis
The signs on Fordham road demonstrates how businesses use different marketing strategies to attract a diverse customer basses, showcasing economic influence within the community.
Figure 1.
Figure 2.
Background:
Fordham road is one of the busiest and most well-known streets in The Bronx, New York City. Fordham Road is packed with stores, restaurants, small businesses, it’s known to be the largest retail district in The Bronx. The area is very diverse as stated above with a large population of hispanics, especially Dominicans, Puerto Rican, and Mexicans. According to The Heart Of The Bronx, ”
Historically, Fordham Road has some of the most notable Bronx landmarks in all of the Borough and worth every moment of a visit whether you are a Proud Bronx resident or a visitor”.
- St. Nicholas of Tolentine’s Church
This stone twin-towered church is deemed “The Cathedral of the Bronx” and is a prominent landmark on West Fordham Road at University Avenue in University Heights. - Rose Hill Campus of Fordham University
Established in 1841 by bishop John Hughes, it is comprised of 85 acres in the central Bronx and among the largest privately owned green spaces in New York City. - Theodore Roosevelt High School
Located at the southern edge of Fordham University’s campus and the northern edge of the Bronx’s Belmont section, the former high school operated from November 1918 to June 30, 2006. - The Bronx Zoo
Comprising 265 acres of park lands and naturalistic habitats separated by the Bronx River, the zoo was opened on Nov 08, 1899 and features a number of NYC Designated Landmarks and National Register of Historic Places including The Rockefeller Fountain and the The Rainey Memorial Gates. - New York Botanical Garden
Nearby The Bronx Zoo at the eastern terminus of Fordham Road in Bronx Park is The New York Botanical Garden, established in 1891, comprised of 250-acres, which supports over one million living plants in extensive collections. - Fordham Plaza
While not necessarily an historic destination, it is a major commercial and transportation hub and the site of outdoor markets, conveniently located across from Fordham University, on Fordham road, right in the Heart of the Bronx!
Fordham Road – the “hub” of the Bronx. Heart of The Bronx. (n.d.). https://www.heartofthebronx.com/the-bronx-traveler-blog/fordham-road-the-hub-of-the-bronx