At Smorgasburg, Vendors Find a Recipe for Success
By Freddy Cicchetti
Just off Pier 5 in Brooklyn Bridge Park, the seasonal Smorgasburg, Brooklyn’s premier outdoor food market, is back and features a wide variety of cuisines. For food vendors, the market offers a place to grow their businesses. Unlike many similar food festivals promoting the best chili sauce or pumpkin pie, Smorgasburg hand picks its seasonal candidates to create a diverse array of foods. According to the vendors, Smorgasburg’s vendor selection process permits a wide variety of food choices resulting in greater brand awareness. There is only one black and white cookie shop, one iced coffee stop, and even one pepper sauce tent featured at the popular festival, which means each product gets a chance to shine. In this video, three vendors explain how being at Smorgasburg has impacted their businesses.
http://youtu.be/DDoVRlJxcZw
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