Multimedia Reporting: Around New York

In an effort to engage more fans on Twitter, the NYPD prompted followers to share their photos posing with NYPD members, tagging the image #myNYPD. The tweet, which was sent out with good intentions, took on a life of its own, becoming a worldwide campaign for police brutality. In the wake of the NYPD Twitter-storm of controversy, two experts weigh in on how companies can effectively use social media networks.

Ben Guttmann, CEO of Digital Natives Group, consults clients on how to best use social media. He notes that, while controversy is rare, it can happen. But his steps to posting on social media take away some of that risk. He advises to “be a person: act like a person, respond like a person.”

 

Nicole Beltrami is a partner at digital marketing agency, LORIMER/LEX. Beltrami’s job is to manage many different social media accounts for her brands. As she says, it’s important to have a distinct voice for each one of her clients. Beltrami shares her 3-to-5 rule for social media best practice.