We are currently experiencing a new era in the art world. What was once created using oil paints, chalk, lead, and, other physical mediums, are now being done by the processing power of a computer. Art has moved into a digital age. Like in almost every aspect of our lives nowadays, art is now done on computers.

Like ke in days of physical mediums, artists would find techniques and ways to make their art stand out compared to other’s work. Digital art is the same, artists seek to make their art unique to the next guy’s stuff. I experience it first-hand. I also make art digitally, and we all have similar tools. So you must find a way to make what you make your own.

In the reading, I took particular interest in how digital art is relevant in advertising. We usually don’t think about much behind modern advertising, just that it is annoying and sometimes a hassle. But sometimes, there is a beauty that can be found in modern advertisements. Most if not all of them are done by artists using digital art programs. Many are assemblages of many different images combined to find a new one. Then the final composition is a whole new piece of art in itself. The reading shows us two examples of advertisements, which are both for movies. But the styles are both different. The top is clearly more complex, using scenes from the movie and creating a collage that represents the movie as a whole. The second superimposes several photos over each other to create a sense of depth. With modern digital techniques, such things are achieveable.

Digital technologies are the new tools for the trade. Artists are adapting and creating new pieces of art that hold a uniqueness because of the new techniques they were created with.