In the early 1960s, consumerism meant buying goods for personal use. However, with the introduction of TV sets, consumerism became more than just buying goods. The action of sitting in front of a TV set, redefined consumerism for this particular industry. One can sit in front of a TV and “consume” shows, and movies.
This phenomenon lasted for many years until technology took off, as people began to shift from Consumerism to Production. Video cameras, handheld cameras, and computers allowed people to create content to their liking.
During the latter part of my teenage years, I was exposed to a variety of “production devices.” Cameras allowed me to take pictures of family events, which was great for a while until I realized that the content I produced could only be seen by me.
Hence, I had an unmet need for my content to be seen by family and friends in other geographic locations.
Then came the Internet, which allowed me to produce AND share. As a 1990’s baby, I have experienced the shift from consumerism, to production, and then to sharing which, in essence, has allowed the networked community to be autonomous.
To this current day, I have enjoyed being an autonomous user of the Internet, because it has also allowed me to be how I want to be, and not what society wants me to be.
I am ME, no one can dictate the way I think, feel, or express my self, and this I can attribute to the shift in technology.