This post should be called “The State of the Media” address for its all encompassing perspective of media ownership from media companies to individuals. In agreeing with Rosen, many examples can be drawn from GloZellGreen’s channel on Youtube where she is a critic of pop songs. She attracts an average of 2 million viewers per video, and offers her opinion in a fun, and jovial way (Hollywood critics are not fun and jovial).
Prior to GlozellGreen’s Youtube channel, pop songs were criticized by “people of the media” whose opinion, whose sole ownership of that task meant that many unbiased opinions had to be censored for national television.
In other related examples on Youtube, and personal blogs, tech products scrutinized by the users themselves is much more believable than scrutiny from a paid professional. This peer to peer scrutiny builds trust and helps to shape brand loyalty for some products. For example, a Blogger shares his experience with Apple products is much more believe than a paid professional sharing his experience.
Anil, I can connect with your example because whenever I am about to purchase a product, whether an electronic gadget or a jacket, I look into the reviews of normal people and sometimes, looking through Youtube becasue some of the video reviews are very through and feel like I’m actually experiencing the product.
All the posts are fully informative and getting pretty good themes. I like to visit your weblog once again and again it�s really boost my knowledge. Thanks for the amazing post.
If doable, as you acquire info, please add to this weblog with new details. I have identified it particularly helpful.
There are so many people who just do not have any value added to add to the OP work, so please try to bring a more constructive discussion to this post. I know i am not doing anything constructive with this posting but i wanted to tell you guys about it.