What is Anix and the Valve Industry?
Established in 1988, Anix Valve USA is a valve and fittings manufacturer serving importers, distributors, and OEM (original equipment manufacturer) clients. Anix offers a wide variety of products ranging from valves, and pipe fittings to actuators. They cater to your business needs, accompany you through the process from choosing to developing equipment, and even offer customization services to better fit your needs. Anix offers high-quality products at a competitive price with exceptional customer service catering to many industries such as petroleum, natural gas, pharmacy, food, textiles, and more.
I have had the opportunity to work with Anix for the past few months and have been having a great learning and work experience! As I was new to the valve industry, I needed to do my research to understand their products, competitors, and selling process.
What Have I Learned?
As a Marketing and Communications intern, I assist in marketing campaigns, SEO content, customer service support, data entry, proof read and edit product literature, write blog posts, and help with advertising. Before any assignment, I always get trained first to make sure I can complete a task. It’s nice to know you don’t have to go into a job fully knowledgeable about the industry or job requirements. Most of the time, I feel intimidated by job postings because I feel I cannot succeed in the role and am underqualified. Anix made sure that I know I am capable of the job role and still offer help along the way.
Thankfully, I find doing research fun and I also like writing about what I have found. Writing blogs (like this one!) for Anix allows me to do what I love. I start with hefty research and find out what people want to know about the valve industry and products. A great way to do this is to find out what people commonly ask about the valve industry and incorporate those questions into my writing.
For example, If I had to write an article to promote the company I would find out what people want to know first. How do I choose a ball valve and manufacturer is a commonly asked question. This allows me to not only inform people about these products but promote the brand! If you need help choosing a valve, Anix will provide the information you should know and also showcase their products. A lot of the time in articles, you see affiliate links. It is usually a journalist writing about a topic and promoting and recommending other brands, this is very similar.
I also get to work on advertising drafts. I’ve never done this for a real company before, only in my classes so it’s very exciting for it to be real! I can utilize what I have learned in my marketing and communications classes in my work. I feel like my years of hard work and studying have paid off when I get to use what I have learned in real life.
Return on Experience
Overall, Anix has been a great company to work for. They make me feel welcome and comfortable. Always there to guide me to succeed in what I need to do. I’m glad I found a company that sees my potential and gave me a chance to showcase my skills. I am always eager to learn and now I have great knowledge of the valve industry, search engine optimization, advertising, and writing. I get to put my name officially out there and I am grateful.