Book reading is culture. E-book reading is culture. Either one will not fully surpass the other anytime soon. There will always be people who prefer the actual book-in-hand experience. Nevertheless, more and more individuals are already gradually shifting towards the world of electronic texts. With regards to convenience, E-books and E-book readers such as Kindles and Nooks definitely have the upper hand. However, in terms of the general reading experience, there is nothing like flipping through real pages, and inhaling the aroma of new and vintage books. There can only be certain feelings and advantages gained from either one type of reading source, not both. Although the number of book businesses are diminishing due to the advent of such digital devices and formats, the support for physical books will not be neglected, nor forgotten.