I took one from her Living Cook Book and the other from her website. They both have the same thing going on. Her style is very defined. You can tell this is “Martha Stewart” from a mile away. Light very defined colors are used. Her styles are simple and elegant. She uses sans-serif typeface to push the idea of simplicity. She’s doing a lot by not doing much. The images are pretty large and her text is pretty small. There’s always a bunch of space even though she can have larger type! It works for her.