Martha Stewart’s designs are simple and not majorly extravagant.  These cookbooks use basic typefaces and is not too wordy.  She uses simple typefaces but sometimes mixes serifs with non-serifs or just one of each.  Her name is always a different color then the rest of the text.  On most of her publications I noticed that there is a picture of her.  There is also usually a focused picture on a certain type of food.  Right away, without even reading the title you know what the book will be about and you have the idea that it will be a simple recipe that anyone can do.