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This design is showing the quote in a special way using size and scales and even its direction. “Art is breaking the rules” is the quote. You can tell by the scale of the r,u,l,e, and s and the brokenness of the letters that its puts this quote on a deeper level. It isn’t just oh that’s a nice quote but more like this makes sense. It’s almost there’s power in transforming a set of text saying something into it actually showing it. Not really sure who designed this it doesn’t say. I got this off someone’s blog. They were explaining a random system. Though the reason it works is because it has a method of chaos. Like in Hamlet, there was a method to his madness. Likewise, in this design the chaos in the word “rules” is working for the design instead of against it.