Vertical Alignment p.112 & 120

What are some of the alignment principles for vertical text?

Lack of alignment creates a sloppy, unorganized look. Mixing too many alignments can have a similar effect. However, it’s also OK to break alignment when it serves a specific purpose such as to intentionally create tension or draw attention to a specific element on the page.

For example, in the poster design above there’s a clear vertical line that starts with the “l” in “long” and leads the eye down to the production information. According to Ellen Lupton, this design is considered to be a type crime because of the vertical  stacked lowercase text (p120). However, it is intentionally designed this way to draw attention to the title of the play. Do you think it works? Yay or Nay?

Take Away Tips

Alignment creates a sharper, more unified design, creating invisible connections between elements on the page. In Vertical Alignment the top and bottom margins are exactly or visually equal. It can be the full page or within portions of the page.

http://www.playscripts.com/blog/tag/high-school-plays/ http://desktoppub.about.com/od/designprinciples/a/alignment.htm