The Gotham typeface is a digital typeface classified as a family of geometrically structured sans-serif’s and also consists of other variations (Gotham Rounded, Gotham Narrow, Gotham Condensed, and Gotham X-Narrow). They were designed in 2000 by an American designer named Tobias Frere-Jones. His motivation to create this typeface came from walking through Manhattan “block-by-block” searching for different source material. Gotham was inspired and came about as a form of architectural visual graphics that were designed to attract a particular type of audience during the mid-twentieth century and became very favored and used this way throughout New York City. It was enfranchised by the editors of GQ magazine to give the magazine a “masculine, new, and fresh look”.It has been seen in very distinguished places such as Barack Obama’s 2008 presidential campaign, at the Port Authority Bus Terminal, and The Freedom Tower at the World Trade Center location in 2004. I find this typeface to not only be not boring but beautiful besides the fact that it is used a lot in many different places.