
Martha Stewart’s distinct design is that all the designs on her work are clear concise to the point and use colors. The feeling constantly given is one of warmth and simplicity, as her target audience is one that appreciates the natures of those qualities in the things she does. Clear concise easy to follow and hopefully you’ll feel fabulous when its all done.

One important thing to mention is that white is a color that almost needs to be present in all of the deigns, white or something extremely near it like cream or a pale shade of vanilla. Pastels and a pop color are also a staple. While the colors featured may not always be warm the feeling they attempt to express is clear.
Aside from the above example, the type faces are typically easily readable simple and to the point however for a more special occasion this particular book uses a typeface with heavy contrasts in thickness and thin-ness as well as a secondary typeface that features letters at an angle. While this may be more on the wild-side of a Martha Stewart aesthetic it shows that even the deviations from her aesthetic still have the trademark warmness the white and the simplicity. Her website stays true to these themes as well.